A pretty picture is not enough. It needs to be high quality and it needs to be original. For magazines, you need to consider issues such as leaving space on the image for word placement, positioning your subject off-centre so it doesn’t fall down the page join, and possibly placing the subject on the right-hand side of a landscape shot for maximum impact.
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One of the facets of my photography is the one that involves fashion, travel, tradition, culture, history and last but certainly not least, storytelling. Despite searching for similar work on the internet, I wasn't able to find an equivalent for such a production. Sure, there are many extremely talented photographers who specialize in awesome fashion and glamour imagery, and some who even go to striking artistry with fantastical extremes in makeup and elaborate backgrounds (such as the well known Japanese photographer Haseo, as an example).
In contrast with most of my peers, I seldom use Photoshop and have never used Lightroom. However, I rely on three post-processing/editing apps as my tools of choice...these are Color Efex Pro (originally of Google and now part of DxO Software, Iridient Developer (the raw image format processing software for macOS, and well known for its ability to process Fujifilm X-Trans raw files), and lastly ON1 Photo Raw ( a raw processor, photo editor and plug-in collection all in one).
This is my biggest source of income these days. I have one company that has me on retainer for $1,000 a month for a year. They get the pick of a couple images each month that they’ll use for social media and marketing purposes. They have a specific style of image that they want, so I spend a good part of my time trying to create those images for them.
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Before I get into the “how”, let me tell you about the “how much”. In traveling the world, I spend an average of $2,000 a month. That includes accommodation, transportation, food, etc. I don’t have a home, so that $2,000 is in fact the entire extent of my expenses. Thus, to keep myself from non-under-bridge housing, I need to make that much each month… but preferably a bit more. And, before you ask: no, I don’t have savings, I don’t have a trust fund, and no I don’t have a sugar mama (although I want one).
Lyn's last tip is to have your own website. "Show off your work on Instagram and Facebook, but do ensure you have a good, easy to use website too. It should have some of your best work (with lots of keywords!), any specialities, and awards/competitions you have won, and your contact details. It's too easy to get carried away, add thousands of images, and forget the basics. Keep it simple."
For micro-stock, I have portfolios on a dozen different sites. However, I really only publish images on a regular basis to ShutterStock and iStock. Between my micro-stock sales, I have averaged about $250 a month on average. The best part of micro-stock for me is that it’s fairly residual and passive. I spend very little time on it, and it keeps coming month after month even if I stop working at it.
Besides the travel publications like National Geographic Traveler, Conde Nast Traveler, etc., the demand for this genre exists in industries like Travel, Photo Education, etc. Many travel photographers are today leading photo-tours through companies such as Intrepid Exposures, utilising their knowledge of unique travel locations, experience of working as professional photographers and using this to help travel enthusiasts take great travel images during their trips. Many others are doubling up as educators in the field of ambient light photography. Some of them are doing assignments which intrinsically use their strengths, e.g. shooting exteriors or interiors of buildings for architects and interior designers. Photographers like Steve McCurry are often commissioned to shoot commercial advertising work using their skills from travel and documentary photography to produce powerful advertising images.
The winners of the competition get a photo commission to an exotic destination – great experience and priceless exposure, as the images are printed in Wanderlust. Many of the past winners of this competition have gone on to become professional or semi-professional photographers. "We are often been approached for the contact details of certain photographers," says Lyn. "Organisations, such as travel companies or tourist boards, sometimes want to buy an image for their own use, or to see what else the photographer has in a similar vein. It can be a fantastic showcase."
If you’re interested in creating a travel blog to showcase your travel photography The Blogger Course is the best thing you can invest in! It’s a 12 week course sharing all the secrets to making money and finding an audience created by Monica of The Travel Hack. I’ve also contributed a weeks lesson on Advanced Photography. Sign up and you’ll also get access to a secret Facebook Group that’s invaluable for sharing advice and getting feedback.
If you are a top notch, worldwide known photographer, it is very likely that customers from all over the world will want to use your services (for fashion, events, sports, architecture, products etc.). But as we are focusing on travel photography, commercial organizations that deal with traveling and tourism are more likely to hire you. Notable examples are hotels, tour companies, airlines and so on.
Aga Szydlik is a professional culture photographer and a doctoral candidate based in South Africa. She tells us that her journey with photography started with Muay Thai (the famous Thai fight style) which she documented extensively. Based in Thailand, she able to explore South East Asia, onwards to Indonesia and South Africa. She is enthusiastic about alternative processes, analogue photography, Lomography and salt/albumin prints as well as mixed media.
As travel has become more accessible, more and more, the genre is opening up to amateurs and professionals alike. Amateur Travel photography is often shared through sites like Flickr, 500px and 1x. Travel photography, unlike other genres like fashion, product, or food photography, is still an underestimated and relatively less monetized genre, though the challenges faced by travel photographers are lot greater than some of the genres where the light and other shooting conditions may be controllable. Traditionally travel photographers earned money through Stock photography, magazine assignments and commercial projects. Nowadays, the stock photography market has collapsed and more and more photographers are using more innovative methods of earning a living such as through blogging, public speaking, commercial projects and teaching.
I don’t do a lot of big stock photography, but I do stock images with TandemStock and they have done quite well for me. I haven’t been stocking with them for long, but I do leave a lot of my adventure and outdoors style photos in their hands. I earn about $150 a month with them for now, which doesn’t sound like a lot. However, they have made some high-profiles sales for me. For example, I was the background for Bing. I love TandemStock, and I hope they start to grow a bit.
The third image is of Jinru Lee; a student and part-time model in Georgetown (Penang Island, Malaysia). It was made in late August 2018 under the sweltering sun of Penang, and inside the Cheah Kongsi Clan House Temple on Lebuh Armenian. I was in Penang to photograph the various Hokkien operas during the Hungry Ghost festival, and took the opportunity to set a photo shoot in its streets for a forthcoming audio slideshow (aka photo film) titled "The Phantom of the Opera".
It was in 2006 when I traveled to the sacred city of Varanasi for the third or fourth time; this time in search of real sadhus rather than those I encountered on the ghats of the river Ganges. The more photogenically flamboyant of those would "earn" a few rupees from tourists and photographers who sought to augment their inventory of exotic portraits of these characters; perhaps paying them a tidy sum if they agreed to be photographed in a rowing boat or next to a temple.
The Lower Omo River in south west Ethiopia is home to eight different tribes whose population is about 200,000 and it is there that they've lived there for many centuries. The tribes such as the Daasanach, Kara (or Karo), and the Mursi live along the Omo river and depend on it for their livelihood. The annual flooding of the Omo River feeds the biodiversity of the region and guarantees the food security of the tribes especially as rainfall is low and erratic.
I was eagerly planning to revisit some of the neighborhoods with lòngtáng on my forthcoming trip to Shanghai and add to my inventory of candid photography, but was disappointed to read that large areas of Laoximen; one of the most well known of these neighborhoods, are being demolished by the city's government in the name of modernizing the area and raising living standards.
Embarking on such photographic projects make me look for relevant snippets of history, social mores and art (for example, the occupation of Shanghai by the Japanese in the thirties, the Chinoiserie fad of the 18th century, fictional stories similar to that of Madam Butterfly et al). I also learned the aesthetic of the cheongsam (aka qi pao) in its various forms, and the beauty of Chinese calligraphy. I also scoured the internet for Chinese legends, poetry and songs/music that inspired the 2-3 minutes plots of my photo films; as I call these audio slideshows.
Honestly, I think this is the smallest source of income thus far in 2015. There just isn’t a lot of demand these days. Yes, I’ve had some works published in major media outlets. I had a two page spread from Iceland in The Guardian, for example. But the traditional journalism work isn’t something I chase anymore. It’s too much work. You spend 95% of your time pitching, and 5% of your time in the field. I really only do traditional journalism work these days if a newspaper or magazine approaches me. In 2015, I have made about $150 a month from traditional journalism.
As an approved photographer on stock libraries, you can possibly get access to client briefs where you can submit your work direct to the client, meaning they’ll consider you for the project and see your profile. Otherwise there’s usually a marketplace type system for you to upload your images and have them added to collections based on themes, destinations and seasons.
You can offer photography services to any business in the travel/tourism industry at your destination of choice. Opportunities are plentiful, whether you're selling your services or offering a trade. Going skiing in Colorado? Get in touch with local lodges about trading photography for a free stay. Vacationing in Vienna? Talk to the local tourism board about shooting a few photos for a fee. I recently made a deal like this in Cape Town shooting a month-long campaign with their tourism board, which resulted in a promotional blog post and lead to even more work. Remember that a strong portfolio goes a long way, and as it grows, so will your opportunities.
As with all types of photography, smart business sense is key. There are many ways to make a living with travel photography, and much of it extends well beyond your photo gear into social media marketing, content development, negotiation and sales. But the first step is to get out into the world and shoot. Start with anyplace you've been dreaming of traveling, and go! Plan ahead, do some research, and don't shoot like a tourist. Can't afford to travel? Search for opportunities in your nearest city to begin building your portfolio.
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Mixing the Hanxiang Water Garden photo shoot and another in the water town of Xinchang, I produced "The Legend of Hua"; a complex photo film meshing the topic of ghosts, opium, Shanghai in its 1930's heyday, traditional Chinese cultural and supernatural elements; all revolving around a plot of betrayal. Its plot is influenced by a 1988 movie by Stanley Kwan (in turn based on a novel by Li Pi-Hua (also known as Lillian Lee), one of the most influential Chinese TV writers, film writers and reporters.
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Travel photography is a genre of photography that may involve the documentation of an area's landscape, people, cultures, customs and history. The Photographic Society of America defines a travel photo as an image that expresses the feeling of a time and place, portrays a land, its people, or a culture in its natural state, and has no geographical limitations.