As with all types of photography, smart business sense is key. There are many ways to make a living with travel photography, and much of it extends well beyond your photo gear into social media marketing, content development, negotiation and sales. But the first step is to get out into the world and shoot. Start with anyplace you've been dreaming of traveling, and go! Plan ahead, do some research, and don't shoot like a tourist. Can't afford to travel? Search for opportunities in your nearest city to begin building your portfolio.
A pretty picture is not enough. It needs to be high quality and it needs to be original. For magazines, you need to consider issues such as leaving space on the image for word placement, positioning your subject off-centre so it doesn’t fall down the page join, and possibly placing the subject on the right-hand side of a landscape shot for maximum impact.
Justin Zackham has been working on his bucket list for years. The screenwriter is credited with inventing the concept when he wrote the script for the 2007 film "The Bucket List." Now he, his wife and his two children are aiming to complete a bucket-list goal of being the first family to visit every country in the world, and are chronicling their travels on Instagram (@thisbucketlistlife). He says a bucket list should be surprising and personal. “There’s something to be said for getting out of your comfort zone. For me, it’s just about seeing as much as I possibly can in the time I’ve been allotted.” He shares some of his list with Larry Bleiberg for USA TODAY.
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Commercial travel photography provides imagery for the $1 trillion global tourism industry. It might include photographing destination hotels and resorts, tourist attractions, scenery, outdoor adventures, local events, cultures, and customs. Images are used for advertising, merchandising, and print sales. With such a huge variety of subject matter, travel photographers employ skills across all photographic disciplines: portraiture, landscape, wildlife, architectural, reportage and event photography.
The more willing you are to travel at a moment's notice, the more opportunities you can access. Day jobs will limit travel, so will mortgages and car payments. Photojournalist Lynsey Addario recently wrote about being 7 months pregnant while on assignment in Gaza. I deeply admire her bravery and commitment to her work, but I imagine many photographers aren't willing to make such compromises. Consider your lifestyle, and how much time you're willing to spend away from home. As for myself, I'm a long-term digital nomad traveling with a suitcase and a backpack and an open mind. Being available and flexible has made a monumental difference to my career.
Long-haul flights are brutal to your body, and jet-lag can cripple your productivity while you acclimate to your surroundings. I was practically giddy this week when I found a flight to South Africa a mere 36 hours long — 12 hours shorter than I had anticipated. After spending two or three days in transit, it typically takes me a day to feel functional again, and a week to feel normal.
One of the facets of my photography is the one that involves fashion, travel, tradition, culture, history and last but certainly not least, storytelling. Despite searching for similar work on the internet, I wasn't able to find an equivalent for such a production. Sure, there are many extremely talented photographers who specialize in awesome fashion and glamour imagery, and some who even go to striking artistry with fantastical extremes in makeup and elaborate backgrounds (such as the well known Japanese photographer Haseo, as an example).
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
Knowing how to use your camera is essential to success as a travel photographer because more often than not, it’s those spur of the moment shots that generate the goods. If you can quickly adapt to the surroundings and know what settings to change in a split-second in order to capture a moment, you’re in with a pretty good shot of becoming a professional photographer.
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