Commercial travel photography provides imagery for the $1 trillion global tourism industry. It might include photographing destination hotels and resorts, tourist attractions, scenery, outdoor adventures, local events, cultures, and customs. Images are used for advertising, merchandising, and print sales. With such a huge variety of subject matter, travel photographers employ skills across all photographic disciplines: portraiture, landscape, wildlife, architectural, reportage and event photography.
There's much more to becoming a travel photographer than exploring exotic destinations and clicking your shutter. Getting up at stupid-o-clock to catch the perfect sunrise, carrying a camera that’s heavier than four backpacks, skipping meals in the quest for perfect light, and missing out on the travel experience because you’re too busy taking photos, are just a few of the downsides.
For better or for worse, the wealthiest travel photographers in the world these days are not necessarily the best photographers, but the ones who are the best at marketing themselves. Brands, tourism boards, restaurants, and hotel chains are constantly vying for big-name photographers to use their gear, visit their destinations, eat their food, and stay at their hotels.
I left home in 2009 with $500 to my name, a point and shoot camera, and a desire to spend the rest of my life exploring the planet. Looking back, I was beyond naïve. However, without that naivety, I would have never made the first step towards chasing my dreams. Today, I struggle to get by. In a heart beat, my income streams could all dry up. But I don’t worry anymore, I just take pictures and love every minute of it.
If a bucket list is about doing extreme things, hydro Zorbing is a perfect fit. The activity, which was developed in New Zealand, involves rolling down a hill inside a transparent, water-filled orb. “From everything I’ve read, it’s an enormous amount of fun. You’re sort of in a controlled bounce down a hillside when you’re half tumbling and half flying,” Zackham says. newzealand.com
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
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That's a terrible route. You should be able to fly to Heathrow and then it's only 12 hours to Cape Town. We don't spend 36 hours in the air. Hawaii to Atlanta is 9 hours and then 18 hours on one flight to Joburg. The best time I've ever had is 34 hours door to door total travel time from Kona to Joburg but it's not fun. I've met people on the Atlanta flight that do it every month. They normally work for some charity or in Oil & Gas. With that many miles they get business or first so that makes it a lot easier but I'm sure it still takes its toll. I enjoyed looking at your work. I need to spend more time on the road.
You can offer photography services to any business in the travel/tourism industry at your destination of choice. Opportunities are plentiful, whether you're selling your services or offering a trade. Going skiing in Colorado? Get in touch with local lodges about trading photography for a free stay. Vacationing in Vienna? Talk to the local tourism board about shooting a few photos for a fee. I recently made a deal like this in Cape Town shooting a month-long campaign with their tourism board, which resulted in a promotional blog post and lead to even more work. Remember that a strong portfolio goes a long way, and as it grows, so will your opportunities.
Whether you're licensing photos through an agency or you're working with local businesses, destination photos sell. If you're just starting out, consider uploading your best work to sites like 500px, where you can offer your images for license quite easily. If you already have a strong portfolio of work, consider applying to Stocksy, the most reputable agency in the stock photo business. Interested in reportage? You can sign up for a Demotix account to get started in travel photojournalism.
In general, I abide by what I call “The Octopus” approach to income generation. After 2 years trying to make it in traditional journalism, I realized that as a freelancer you need to try to have your hands in as many different pots as possible to survive. Essentially, if I can have 8 different sources of income at $250 each a month, I’ll make my $2000. And, if I lose one source of income, it’s not the end of the world. These are the various sources my hands extend towards.
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This is my biggest source of income these days. I have one company that has me on retainer for $1,000 a month for a year. They get the pick of a couple images each month that they’ll use for social media and marketing purposes. They have a specific style of image that they want, so I spend a good part of my time trying to create those images for them.
Yes, I know that’s a fairly meager living. Especially when spending $2,000 of it a month. But, how many people can say that they get to travel every day of their lives? Sure, I’d love to be making more, but I have no complaints. On a daily basis, I get to see places and do things that people spend their lives saving to enjoy. I wouldn’t trade my career for anything at this point.
Travel photography is a genre of photography that may involve the documentation of an area's landscape, people, cultures, customs and history. The Photographic Society of America defines a travel photo as an image that expresses the feeling of a time and place, portrays a land, its people, or a culture in its natural state, and has no geographical limitations.
Lyn's last tip is to have your own website. "Show off your work on Instagram and Facebook, but do ensure you have a good, easy to use website too. It should have some of your best work (with lots of keywords!), any specialities, and awards/competitions you have won, and your contact details. It's too easy to get carried away, add thousands of images, and forget the basics. Keep it simple."
Some libraries already have enough travel shots, but the big online stock libraries are always looking for fresh images, and want to offer as much as variety as possible. So, if you want to submit to a particular library, check you have a good range of high-quality images that are different from the library’s current selection (and as good as, or better!). Libraries will also take a cut of the money you make from selling your images, typically 50%.
Although Zackham’s scared of heights, he still wants to visit Algodonales in southern Spain to try parahawking, which involves hang gliding in tandem with a guide, alongside a trained bird of prey. “For me it would be absolutely terrifying. But the notion of being up there with a hawk where it lives and hunts, that takes it to a different level. I would give that a shot.” parahawking.com
All the photographs in this gallery were made using the Fuji X-Pro2 and the Fujinon 18mm 2.0 pancake lens. Since I keep camera dangling from my neck as I click the shutter, the lens aperture ring occasionally slips, so I have a small piece of gaffer tape keeping it at 2.8 or 4.0 at all times. I also keep the iso at 640 most of the time. The photographs were processed with Silver Efex; my favorite monochrome software.
As an approved photographer on stock libraries, you can possibly get access to client briefs where you can submit your work direct to the client, meaning they’ll consider you for the project and see your profile. Otherwise there’s usually a marketplace type system for you to upload your images and have them added to collections based on themes, destinations and seasons.
My personal opinion -after having met many such characters- in India; either in Varanasi, Rishikesh, Vrindavan et al, as well as at the Kumbh Mela, is that the majority of them are fake in the sense that they're not dedicated ascetics, but individuals who are adopted a vagabondage lifestyle, begging for alms and food...under the guise of being holy and religious.
When you travel, saving money is often the exact same as earning. Quite often, exchanging a couple images with a hotel for a free room or a tour company for a free tour is totally worth it. In fact, when I was in Southern Africa, I did this a lot. Safaris are expensive, so I’d create a couple images for a company to use for their marketing purposes in exchange for a free safari. It really is win-win.
Honestly, I think this is the smallest source of income thus far in 2015. There just isn’t a lot of demand these days. Yes, I’ve had some works published in major media outlets. I had a two page spread from Iceland in The Guardian, for example. But the traditional journalism work isn’t something I chase anymore. It’s too much work. You spend 95% of your time pitching, and 5% of your time in the field. I really only do traditional journalism work these days if a newspaper or magazine approaches me. In 2015, I have made about $150 a month from traditional journalism.
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