Long gone are the days in which being a travel photographer simply meant you shot photography for a certain travel magazine or newspaper. The world isn’t that simple anymore, and the level of competition in the photography world has never been higher. But still, I’m fairly sure there are more “travel photographers” on the planet now than there ever were — just check your Instagram feeds.
This is my biggest source of income these days. I have one company that has me on retainer for $1,000 a month for a year. They get the pick of a couple images each month that they’ll use for social media and marketing purposes. They have a specific style of image that they want, so I spend a good part of my time trying to create those images for them.
The other challenge is to scout for and find the locations for the photo shoots; locations that provide a "badge" of authenticity to the resulting photo films. In the the case of The Girl of Nanjing, it was the water town of Qi Bao near Shanghai....and in the case of The Legend of Hua, it was the water town of Xinchang' at some distance from Shanghai as well...while the backdrop to The Songstress of Temple Street was Hong Kong's famous Tin Hau Temple and the Canton Singing House.
One of the facets of my photography is the one that involves fashion, travel, tradition, culture, history and last but certainly not least, storytelling. Despite searching for similar work on the internet, I wasn't able to find an equivalent for such a production. Sure, there are many extremely talented photographers who specialize in awesome fashion and glamour imagery, and some who even go to striking artistry with fantastical extremes in makeup and elaborate backgrounds (such as the well known Japanese photographer Haseo, as an example).
Setting goals and thinking about the reason you want to be a travel photographer sounds like a pretty easy step to skip but believe me, you want those goals to look back at one day. When you’ve had a bad few months without work, when you’re knee deep in mud because you took the term ‘getting the shot’ a bit too far…you want to be reminded of why you’re doing it.
"Back when we started Wanderlust, we would invite photographers in with their portfolios. Nowadays, although we do commission some work, we increasingly use online stock libraries to find images for this website and for our magazines. On the one hand, they libraries have a wide range and make it very easy to search. On the other hand, we can find ourselves wading through pages of very average shots that don't offer anything different or fresh. And, so often we struggle to find what we need due to poor tagging by the photographers."
To be honest, I do not think I will ever make it as a travel photographer. I love travelling and I love capturing my adventures in pictures. And I know that I have some decent ones, but selling them seems like a daunting task. I think I might be better off as a travel journalist, to be honest, if only because that’s an area where I am more confident (and in a way, this article applies to becoming a travel journalist as well). I have, however, tried selling pictures through microstock sites. Getty Images, Shutterstock and Adobe Stock are the ones I have uploaded the highest number of images to. From my experience, these websites require you to spend a long time creating hashtags and correctly labeling your photos for very little reward. It is great because once the work is done, you can earn money forever. But chances are high that you will only get a few cents, if any at all. I think if you are serious about being a photographer, this one is not an option to consider.
A pretty picture is not enough. It needs to be high quality and it needs to be original. For magazines, you need to consider issues such as leaving space on the image for word placement, positioning your subject off-centre so it doesn’t fall down the page join, and possibly placing the subject on the right-hand side of a landscape shot for maximum impact.
The Lower Omo River in south west Ethiopia is home to eight different tribes whose population is about 200,000 and it is there that they've lived there for many centuries. The tribes such as the Daasanach, Kara (or Karo), and the Mursi live along the Omo river and depend on it for their livelihood. The annual flooding of the Omo River feeds the biodiversity of the region and guarantees the food security of the tribes especially as rainfall is low and erratic.
You can offer photography services to any business in the travel/tourism industry at your destination of choice. Opportunities are plentiful, whether you're selling your services or offering a trade. Going skiing in Colorado? Get in touch with local lodges about trading photography for a free stay. Vacationing in Vienna? Talk to the local tourism board about shooting a few photos for a fee. I recently made a deal like this in Cape Town shooting a month-long campaign with their tourism board, which resulted in a promotional blog post and lead to even more work. Remember that a strong portfolio goes a long way, and as it grows, so will your opportunities.
Approaching a new client can be a lot easier if you happen to be visiting that region, or if it’s where you are based. Start local and contact businesses who you regularly use or that have less than desirable images on their website…put together a proposal and they’ll more than likely say yes if it benefits them! If they’re just starting out on social media you can offer to create a library of social media images they can use over a 3-6month period to generate interest in their product/region.
Besides the travel publications like National Geographic Traveler, Conde Nast Traveler, etc., the demand for this genre exists in industries like Travel, Photo Education, etc. Many travel photographers are today leading photo-tours through companies such as Intrepid Exposures, utilising their knowledge of unique travel locations, experience of working as professional photographers and using this to help travel enthusiasts take great travel images during their trips. Many others are doubling up as educators in the field of ambient light photography. Some of them are doing assignments which intrinsically use their strengths, e.g. shooting exteriors or interiors of buildings for architects and interior designers. Photographers like Steve McCurry are often commissioned to shoot commercial advertising work using their skills from travel and documentary photography to produce powerful advertising images.
Aga Szydlik is a professional culture photographer and a doctoral candidate based in South Africa. She tells us that her journey with photography started with Muay Thai (the famous Thai fight style) which she documented extensively. Based in Thailand, she able to explore South East Asia, onwards to Indonesia and South Africa. She is enthusiastic about alternative processes, analogue photography, Lomography and salt/albumin prints as well as mixed media.
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When I was just eight years old I would flip through the pages of National Geographic and imagine being a photographer in Africa. I was captivated by the faces and places that seemed worlds apart from my typical Middle American hometown. Fast forward years later, and I'm living the dream as a travel photographer working throughout Africa and Europe. If you've ever wanted to travel the world with your camera, here's my advice to help you get started and thrive in professional travel photography.
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