On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106] 

jetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. The idea was dropped, however, for several reasons: the negative connotation behind New York City taxis; the ambiguity of the word taxi with regard to air traffic control; and threats from investor JP Morgan to pull its share ($20 million of the total $128 million) of the airline's initial funding unless the name was changed.[13]
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jetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, jetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. jetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to jetBlue's results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, jetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.[citation needed]


In 2007, jetBlue was also facing reliability problems with its Embraer 190 fleet. For a couple of months, jetBlue contracted ExpressJet to operate four Embraer 145 regional jets on behalf of jetBlue. While this was going on two E-190 aircraft at a time were sent to an Embraer maintenance facility in Nashville, Tennessee.[19] ExpressJet operated routes between Boston Logan and Buffalo, New York and Washington Dulles, and between New York–JFK and Columbus, Ohio (has terminated) and Richmond, Virginia.[20]
On March 19, 2008, jetBlue added Orlando, Florida as a gateway focus city to international destinations in the Caribbean, Mexico, and South America. New international routes from Orlando International Airport include Cancún, Mexico, Bridgetown, Barbados, Bogotá, Colombia, Nassau, Bahamas, San José, Costa Rica, and Santo Domingo, Dominican Republic. In conjunction with the addition of new routes the airline will continue significant expansion of operations at Orlando International Airport including a planned 292-room lodge that will house trainees attending the existing "JetBlue University" training facility (opened in 2015).[33]
A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
In July 2016, jetBlue announced commercial flights from the United States to Cuba will commence in late August.[64][65] On August 31, 2016, JetBlue Flight 387 from Fort Lauderdale–Hollywood International Airport to Abel Santamaría Airport, in Santa Clara, became the first scheduled commercial flight between the United States and Cuba in 55 years.[66] Only charter flights were allowed under previous rules, which required that passengers had to arrive more than 4 hours before the scheduled departure and often endure long lines for documentation checks, late flight arrivals, and pay high baggage fees.[67]
Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, jetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer's flight is delayed or cancelled.[99] 

On July 24, 2007, jetBlue reported that its second-quarter revenue increased to $730 million, compared to $612 in 2006. Second quarter net income grew to $21 million for the quarter, from $14 million the previous year. CEO David Barger said the airline will take delivery of three fewer planes this year and will sell three planes from their current fleet, "slowing capacity growth ... to strengthen our balance sheet and facilitate earnings growth", but will continue to add two to four new destinations each year.[25]
Holiday Weekends: During most times of the year, you can get away with last minute vacation planning, but major holidays like New Year's, Memorial Day, Labor Day and Christmas often mean sold out airline seats and hotel rooms, so it's a good idea to do your research and reservations ahead of time. People often postpone trip planning because it's difficult to decide where to go and what to do. Browse our ideas by month section which includes suggestions for every month of the year as well as Valentine's Day, Mothers & Fathers Days, fall foliage trips, 4th of July events and other trip ideas for families and couples.
Spa Weekends: Checking into a spa for a weekend can be the perfect answer to a busy schedule. Plan an overnight spa trip with your partner, research unique bachelorette getaways, get away with your girlfriends, or your daughter to relax and rejuvenate with pampering treatments. Look up last minute specials at a hotel or resort near you and and escape with a travel deal for some well deserved rest. More spa vacation ideas, yoga, spiritual and wellness retreats, and other travel ideas. 

Anniversary Vacation Ideas: We often write about top romantic destinations in the world, spa resorts, wedding and vow renewal destinations. Just like with planning a dream romantic getaway, your anniversary trip should include types of activities that you both enjoy. Best honeymoon destinations: vacation getaways on the East Coast, West Coast, Europe.
Say for example there are two hotels side by side. One meets all the requirements of the Diamond classification, pool, valet etc etc. The other may have vastly better quality rooms, best furnishings, best of everything but does not have a pool. If that was your hotel, even though anyone can clearly see that it's better than the hotel next door, would you feel it's fair it won't meet the Two Diamond standards?
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]

If you are looking for flights to United States that will be comfortable and enjoyable but that will also fit in with your tight budget, then we are sure that this airline will have plenty to offer you. Throughout the year, you will see that plenty of cut price offers will crop up on JetBlue tickets, too, so make sure to snap them up while you can.


Spa Weekends: Checking into a spa for a weekend can be the perfect answer to a busy schedule. Plan an overnight spa trip with your partner, research unique bachelorette getaways, get away with your girlfriends, or your daughter to relax and rejuvenate with pampering treatments. Look up last minute specials at a hotel or resort near you and and escape with a travel deal for some well deserved rest. More spa vacation ideas, yoga, spiritual and wellness retreats, and other travel ideas.
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