Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, jetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer's flight is delayed or cancelled.[99] 

In July 2016, jetBlue announced commercial flights from the United States to Cuba will commence in late August.[64][65] On August 31, 2016, JetBlue Flight 387 from Fort Lauderdale–Hollywood International Airport to Abel Santamaría Airport, in Santa Clara, became the first scheduled commercial flight between the United States and Cuba in 55 years.[66] Only charter flights were allowed under previous rules, which required that passengers had to arrive more than 4 hours before the scheduled departure and often endure long lines for documentation checks, late flight arrivals, and pay high baggage fees.[67]
As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]
That would point to the Lakers as another possible destination for a trade. — Brett Martel, The Seattle Times, "Agent: Anthony Davis tells New Orleans that he wants a trade," 29 Jan. 2019 Will and Kate reportedly chose the island of Mustique as the destination for their trip, which coincides with George's fifth birthday. — Kayleigh Roberts, Marie Claire, "Prince George Is Reportedly Celebrating His Birthday on a Private Island, NBD," 22 July 2018 The sitter can accompany a child to the airport, on the plane and to a destination. — Kay Manning, chicagotribune.com, "Considering having a child fly solo? Here's what to know," 29 June 2018 According to their leaked Save The Date invitation, the couple have chosen France for a picturesque, destination wedding in 2019. — Lucy Wood, Marie Claire, "Sophie Turner and Joe Jonas Were Absolutely the Cutest at the Grammys After Party," 11 Feb. 2019 But clicking though the digital album of a destination wedding has its own distinct appeal. — Christian Allaire, Vogue, "The Most Extravagant and Enviable Destination Weddings in Vogue," 11 Jan. 2019 The jet continued to its destination and landed safely. — Dominic Gates, The Seattle Times, "Lion Air pilots struggled against Boeing’s 737 MAX flight-control system, black-box data shows," 27 Nov. 2018 Following their gorgeous destination wedding in Italy last spring, the couple jetted off to Ecuador to do community-building work for the charity organization WE—and famously invited Drew's twin brother Jonathan along! — Taysha Murtaugh, Country Living, "Property Brothers' Drew Scott on Balancing Work and Married Life With Wife Linda," 19 Nov. 2018 What has quickly become a year-round destination, Beaver Creek offers the unique experience of a lifetime for anyone looking for adventure, fun, and inspiration. — Discover Magazine, "One-on-One with Executive Chef Kevin Erving," 6 July 2018
5. Get credit or refunds and coupons for flight price drops. If you find a lower price on Travelocity or a competitor site within 24 hours of booking a flight, Travelocity will refund or credit you the difference. You’ll also receive a $50 coupon for a future hotel or hotel + flight package valued at $100 or more. To file a claim, fill out a Travelocity Price Guarantee application within 24 hours after booking the flight.

jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]
As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]

In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]
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