A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
For many years, analysts had predicted that jetBlue's growth rate would become unsustainable. Despite this, the airline continued to add planes and routes to the fleet at a brisk pace. In addition in 2006, the IAM (International Association of Machinists) attempted to unionize JetBlue's "ramp service workers", in a move that was described by JetBlue's COO Dave Barger as "pretty hypocritical", as the IAM opposed jetBlue's creation when it was founded as New Air in 1998. The union organizing petition was dismissed by the National Mediation Board because fewer than 35 percent of eligible employees supported an election.[citation needed]

jetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, jetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. jetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to jetBlue's results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, jetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.[citation needed]


JetBlue Airways Corp. will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
March 27, 2012: Flight 191 en route from New York City, to Las Vegas performed an emergency landing at Rick Husband Amarillo International Airport after the captain, Clayton Osbon, was locked out of the cockpit and subdued by passengers after he started acting erratically and ranting about terrorist. It is believed that Osbon suffered from an unspecified mental breakdown, and was treated by Northwest Texas Healthcare System. There were no fatalities.[148][149][150]
Overnight Trips with Kids: Most kids love to travel. Teach them to pack their own bag and allow them to participate in choosing the next destination by asking about their favorite things to see and do. While some romantic inns require guests to be over a certain age, most hotels and resorts not only welcome kids but also pamper them with special gifts and amenities. If you want to bring your family dog or pet with you, it's a good idea to research any additional fees and restrictions ahead of time, especially if you have to fly to get to your vacation destination.
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
Florida: Whether you love art, gourmet restaurants or beaches, Florida is a great place to visit on the East Coast of the United States. Have a romantic lunch with a view in Naples, explore historic St. Augustine, relax on white sandy beaches of Fort Lauderdale or get away from it all at a secluded island resort in the Florida Keys. More Florida vacation ideas.
Spa Weekends: Checking into a spa for a weekend can be the perfect answer to a busy schedule. Plan an overnight spa trip with your partner, research unique bachelorette getaways, get away with your girlfriends, or your daughter to relax and rejuvenate with pampering treatments. Look up last minute specials at a hotel or resort near you and and escape with a travel deal for some well deserved rest. More spa vacation ideas, yoga, spiritual and wellness retreats, and other travel ideas.
In the March edition of Airways Magazine, it was announced that once jetBlue partnered with Yahoo! and with BlackBerry producer Research in Motion, that the airline would offer free, limited Wi-Fi capabilities on a single aircraft, N651JB, an Airbus A320-232 dubbed "BetaBlue". People access e-mail with a Wi-Fi capable Blackberry, or use Yahoo!'s e-mail and instant messaging with a Wi-Fi capable laptop, while in flight over the US. LiveTV in Melbourne Florida, created and operated the "BetaBlue" prototype. The "BetaBlue" system utilized the bandwidth and infrastructure of defunct Airfone.[32]

Careful when using travelocity. I purchased trip insurance and am lo...sing my entire cost of the trip because of some red tape about their travel insurance. Total runaround. There are better deals out there and it’s not worth the headache to go through this company. Very unfortunate since I’m a frequent customer. Stay clear and protect yourself. See More
A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
Also in 2010, JetBlue entered into interline booking agreements with South African Airways[109] and American Airlines[110] to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier. The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan. In addition, American gave JetBlue 8 round trips slots out of Washington National in D.C. and 2 out of Westchester, New York. In return, JetBlue gave American 6 round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.[111]
Weekend on the Beach: Weekend trips that include relaxing on the beach are always a good idea. Visit the Florida Keys where you can check into one of the island resorts or explore fun attractions and restaurants in Key West. During the summer, many lake and ocean beaches are within driving distance on the East Coast, West Coast, the South and Midwest. During the warmer season it's easy to plan a day trip or an affordable overnight stay. In the winter, inexpensive vacation spots may be harder to find and you may have to take a plane to get to a tropical beach in South Florida, Hawaii or the Caribbean.
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]

Please do not book through Travelocity. You'll be saving yourself a lot of grief that can be avoided. I just got off the phone with them and this has got to be one of my worst experiences ever and we travel a lot! I booked a flight for a family member and received a confirmation email. Few hours later, I received another email stating that I need to call Revenue Protection Department to verify my purchase. Ok, I called and spoke to an Indian rep named Clement. I have Indian friends who are great but it's not great when you sound inexperienced, can't speak fluent English, mumbles constantly and your idea of security questions amounts to my name and the traveler's name and was told, "You're good to go". I never received the email confirmation after that call as promised. Called back the actual number on Travelocity.com and had an Indian rep who promptly told me that I still wasn't verified and I have to speak to the Revenue Protection Department. I told her I just spoke to them and she said she has to transfer me because they are the only ones who can help me. Spoke to another Indian called Jake from Revenue Protection Department. Mumbled again, broken English, couldn't answer my questions and asked me my name and traveler's name and said, "You're good to go" and again, no email as promised. By this time, it's already been an hour. I called the main number again and asked for a manager or supervisor and found out that I received an Indian "Senior Agent" named Harry. I asked him for his "real" name, he kept on insisting it was Harry. I said politely (though I was about to scream!!!) that you are obviously indian so you must have an Indian name and he finally mumbled his name and I worked it out with him for at least a few mins before getting, "Hitesh". I told him I wanted to speak to a supervisor and he transferred me to one who again, an Indian who couldn't speak proper English and while i was trying to address my concerns about Travelocity's lack of service and competence, he kept interrupting and asked, "But you got your confirmation email already, right?" But that's beside the point, why tell your customers you're "good to go" when obviously I'm not? And if things couldn't get any worse, he hung up on me while I was speaking half-way. I am NEVER EVER going to use Travelocity again!!!


According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95] 

If you are looking for flights to United States that will be comfortable and enjoyable but that will also fit in with your tight budget, then we are sure that this airline will have plenty to offer you. Throughout the year, you will see that plenty of cut price offers will crop up on JetBlue tickets, too, so make sure to snap them up while you can.

jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]


As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]

In October 2005, JetBlue's quarterly profit had plunged from US$8.1 million to $2.7 million largely due to rising fuel costs. Operational issues, fuel prices, and low fares, JetBlue's hallmark, were bringing its financial performance down. In addition, with higher costs related to the airline's numerous amenities, JetBlue was becoming less competitive.[citation needed]
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