On March 19, 2008, jetBlue added Orlando, Florida as a gateway focus city to international destinations in the Caribbean, Mexico, and South America. New international routes from Orlando International Airport include Cancún, Mexico, Bridgetown, Barbados, Bogotá, Colombia, Nassau, Bahamas, San José, Costa Rica, and Santo Domingo, Dominican Republic. In conjunction with the addition of new routes the airline will continue significant expansion of operations at Orlando International Airport including a planned 292-room lodge that will house trainees attending the existing "JetBlue University" training facility (opened in 2015).[33]
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]

JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]


In March 22, 2010, jetBlue turned down incentives from the City of Orlando and announced its headquarters would keep its Forest Hills office,[46][47][48][49] start leasing and using a new office in the Brewster Building in Long Island City, New York.[50][51] in Queens Plaza in Long Island City,[49] move its headquarters there in mid-2012,[52] and start a joint branding deal with New York State using the iconic I Love NY logo.[49]
6. Get credit or refunds for hotel price drops. If you find a lower price on Travelocity or a competitor site two or more days before your scheduled hotel check-in date, Travelocity will refund or credit you the difference. As with flight price drops, you’ll also receive a $50 coupon for a future hotel or hotel + flight package valued at $100 or more. To file a claim, fill out a Travelocity Price Guarantee application within two days after booking the hotel.
On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
^ Jump up to: a b c "JetBlue 2017 Annual Report" (PDF). p. 8. Retrieved 2018-09-19. We are a predominately point-to-point system carrier, with the majority of our routes touching at least one of our six Focus Cities: New York, Boston, Fort Lauderdale-Hollywood, Orlando, Long Beach and San Juan, Puerto Rico. During 2017, over 92% of our Customers flew on nonstop itineraries.
Wilderness Adventures: Getting close to nature can be an experience of a lifetime, especially for those of us who spend most of our time working at a desk. There are many cool tours and safaris to go on in the United States that are great for kids and grown-ups alike. See the amazing Aurora Borealis (Northern Lights), polar bears, moose and other wildlife on one of the national parks or sign up for a week-long adventure. Find great things to do in the U.S.
6. Get credit or refunds for hotel price drops. If you find a lower price on Travelocity or a competitor site two or more days before your scheduled hotel check-in date, Travelocity will refund or credit you the difference. As with flight price drops, you’ll also receive a $50 coupon for a future hotel or hotel + flight package valued at $100 or more. To file a claim, fill out a Travelocity Price Guarantee application within two days after booking the hotel.
The TWA Hotel is the TWA Flight Center structure currently being rebuilt as 505-room hotel, preserving the Eero Saarinen headhouse while replacing the structures on either side of the headhouse. Situated in front of JetBlue's JFK terminal, JetBlue has stated that it estimates the ownership of the hotel would be between 5–10% of the final total investment.[138] The hotel will be an effective replacement for the Ramada Plaza JFK Hotel on the north end of the airport grounds in Building 144, which closed in 2009.
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]

Please do not book through Travelocity. You'll be saving yourself a lot of grief that can be avoided. I just got off the phone with them and this has got to be one of my worst experiences ever and we travel a lot! I booked a flight for a family member and received a confirmation email. Few hours later, I received another email stating that I need to call Revenue Protection Department to verify my purchase. Ok, I called and spoke to an Indian rep named Clement. I have Indian friends who are great but it's not great when you sound inexperienced, can't speak fluent English, mumbles constantly and your idea of security questions amounts to my name and the traveler's name and was told, "You're good to go". I never received the email confirmation after that call as promised. Called back the actual number on Travelocity.com and had an Indian rep who promptly told me that I still wasn't verified and I have to speak to the Revenue Protection Department. I told her I just spoke to them and she said she has to transfer me because they are the only ones who can help me. Spoke to another Indian called Jake from Revenue Protection Department. Mumbled again, broken English, couldn't answer my questions and asked me my name and traveler's name and said, "You're good to go" and again, no email as promised. By this time, it's already been an hour. I called the main number again and asked for a manager or supervisor and found out that I received an Indian "Senior Agent" named Harry. I asked him for his "real" name, he kept on insisting it was Harry. I said politely (though I was about to scream!!!) that you are obviously indian so you must have an Indian name and he finally mumbled his name and I worked it out with him for at least a few mins before getting, "Hitesh". I told him I wanted to speak to a supervisor and he transferred me to one who again, an Indian who couldn't speak proper English and while i was trying to address my concerns about Travelocity's lack of service and competence, he kept interrupting and asked, "But you got your confirmation email already, right?" But that's beside the point, why tell your customers you're "good to go" when obviously I'm not? And if things couldn't get any worse, he hung up on me while I was speaking half-way. I am NEVER EVER going to use Travelocity again!!!
While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]
In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]
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In the March edition of Airways Magazine, it was announced that once jetBlue partnered with Yahoo! and with BlackBerry producer Research in Motion, that the airline would offer free, limited Wi-Fi capabilities on a single aircraft, N651JB, an Airbus A320-232 dubbed "BetaBlue". People access e-mail with a Wi-Fi capable Blackberry, or use Yahoo!'s e-mail and instant messaging with a Wi-Fi capable laptop, while in flight over the US. LiveTV in Melbourne Florida, created and operated the "BetaBlue" prototype. The "BetaBlue" system utilized the bandwidth and infrastructure of defunct Airfone.[32]
Weekend on the Beach: Weekend trips that include relaxing on the beach are always a good idea. Visit the Florida Keys where you can check into one of the island resorts or explore fun attractions and restaurants in Key West. During the summer, many lake and ocean beaches are within driving distance on the East Coast, West Coast, the South and Midwest. During the warmer season it's easy to plan a day trip or an affordable overnight stay. In the winter, inexpensive vacation spots may be harder to find and you may have to take a plane to get to a tropical beach in South Florida, Hawaii or the Caribbean.
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
Finally I promised one little girl, who made a long journey to see me and prefer her request, -- and she is a "Dorothy," by the way -- that when a thousand little girls had written me a thousand little letters asking for the Scarecrow and the Tin Woodman I would write the book, Either little Dorothy was a fairy in disguise, and waved her magic wand, or the success of the stage production of "The Wizard of OZ" made new friends for the story, For the thousand letters reached their destination long since -- and many more followed them.
In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
After making a codeshare agreement with Lufthansa that went into effect in 2010, jetBlue transitioned to the Sabre reservation system used by Lufthansa,[107] enabling the airlines to sell tickets on each other's flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs,.[108] By making use of JetBlue's North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan. 

This airline has aimed to distinguish itself from other low cost airlines in the US by offering a greater range of in flight amenities. So, for example, when you take JetBlue flights, you can enjoy a wide range of in flight entertainment options, including Sirus SM satellite radio services. This is in accordance with their airline's stated aim to 'bring humanity back to air travel'. The baggage options are very convenient too. For example, if you are flying Economy, you will be able to take two free bags into the hold, and two items of hand luggage on board in the cabin.
During the last few days of June and the first few days of July 2015, jetBlue began charging for bags in certain booking classes, leaving Southwest Airlines the only major U.S. carrier to not charge for bags. For the classes in which bag check fees are charged (generally the lowest class of fares offered; jetBlue offers 3 classes of fares), the cost is $20 for the first bag and $35 for the second, which is the lowest in the United States besides Frontier Airlines with similar prices.[62]
In July 2007, the airline partnered with 20th Century Fox's film The Simpsons Movie to become the "Official Airline of Springfield".[26] In addition a contest was held in which the grand prize would be a trip on JetBlue to Los Angeles to attend the premiere of the film. The airline's website was also redecorated with characters and their favorite jetBlue destinations and the company was taken over by the show/film's businessman villain Montgomery Burns.[27]
The TWA Hotel is the TWA Flight Center structure currently being rebuilt as 505-room hotel, preserving the Eero Saarinen headhouse while replacing the structures on either side of the headhouse. Situated in front of JetBlue's JFK terminal, JetBlue has stated that it estimates the ownership of the hotel would be between 5–10% of the final total investment.[138] The hotel will be an effective replacement for the Ramada Plaza JFK Hotel on the north end of the airport grounds in Building 144, which closed in 2009. 

As of April 2019, jetBlue Airways flies to 102 destinations in North, Central, and South America; including destinations in Aruba, The Bahamas, Barbados, Bermuda, Cayman Islands, Colombia, Costa Rica, Cuba, the Dominican Republic, Ecuador, Grenada, Haiti, Jamaica, Mexico, Peru, Puerto Rico, Saint Maarten, Saint Lucia, Trinidad and Tobago, Turks and Caicos Islands, and the United States.[100]

In 2007, jetBlue was also facing reliability problems with its Embraer 190 fleet. For a couple of months, jetBlue contracted ExpressJet to operate four Embraer 145 regional jets on behalf of jetBlue. While this was going on two E-190 aircraft at a time were sent to an Embraer maintenance facility in Nashville, Tennessee.[19] ExpressJet operated routes between Boston Logan and Buffalo, New York and Washington Dulles, and between New York–JFK and Columbus, Ohio (has terminated) and Richmond, Virginia.[20]

Whether you are planning a quick weekend getaway, family vacation, honeymoon or a road trip, there are many amazing choices in the United States and abroad. If you only have a few days, browse our weekend getaways page for choices near you so that you can take a short drive rather than spend precious vacation time on travel. If you have a long weekend or a full week, consider a trip to the Caribbean, Hawaii, Europe, California and other fun places around the world.


In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]

JetBlue Airways Corp. will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Careful when using travelocity. I purchased trip insurance and am lo...sing my entire cost of the trip because of some red tape about their travel insurance. Total runaround. There are better deals out there and it’s not worth the headache to go through this company. Very unfortunate since I’m a frequent customer. Stay clear and protect yourself. See More

The noun destination comes from the Latin word destinare, meaning "determine, appoint, choose, make firm or fast." If you choose a destination, that's where you intend to end up, the "finish line" or goal that you keep in mind, like a friend's house that is the destination of a walk that might be interrupted a number of times, as you stop in stores along the way and pause to talk to the people you meet.


A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
Golf Weekends: Great for team building and re-connecting with friends, golf getaways can include a day trip to a nearby public course or a weekend vacation to a luxury resort. Plan on PGA courses in California, check into a famous resort in Florida or play a few rounds on your business trip to Las Vegas. Best vacations for golfers can also mean a day trip to a nearby golf course which is fun and cheap.
From inexpensive options near your home to luxury suites at full service resorts, there are many great weekend trips to choose from. We've included great ideas based on traveler interest, such as vacation spots for garden lovers, amazing aquariums in the U.S., family vacation ideas, honeymoon escapes, inexpensive bachelorette party ideas, overnight spas and gourmet vacations. You can often find some nice vacation spots that are on other people's bucket list quite close to home. If you are wondering where to go on vacation, our weekend getaways section is the best place to start.
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
JetBlue's in-flight options consist of gate-to-gate Fly-Fi service, offering over one hundred channels of DIRECTV, Sirius XM Radio, and movies, and on the Airbus A321, a 15″ interactive video screen which is not available on the rest of the fleet. JetBlue's partnership with Amazon lets customers watch Amazon Prime videos by connecting to Wi-Fi and downloading the Amazon Video app on their mobile phone or tablet. The in-flight WiFi under the "Fly-Fi" network is complimentary on all flights, at speeds of 12–15 megabits per second.
Exposure to the great outdoors comes with immeasurable health benefits, but as our lives continue to get busier, it becomes harder to spend time outdoors. Humana and NPF are celebrating the significant benefits of spending time outdoors in our new Owners Guide by offering tips on how to start replenishing and refreshing your mind, body, and spirit in a national park. 

The TWA Hotel is the TWA Flight Center structure currently being rebuilt as 505-room hotel, preserving the Eero Saarinen headhouse while replacing the structures on either side of the headhouse. Situated in front of JetBlue's JFK terminal, JetBlue has stated that it estimates the ownership of the hotel would be between 5–10% of the final total investment.[138] The hotel will be an effective replacement for the Ramada Plaza JFK Hotel on the north end of the airport grounds in Building 144, which closed in 2009.


In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
jetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. The idea was dropped, however, for several reasons: the negative connotation behind New York City taxis; the ambiguity of the word taxi with regard to air traffic control; and threats from investor JP Morgan to pull its share ($20 million of the total $128 million) of the airline's initial funding unless the name was changed.[13] 

jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
Family vacations create lasting memories of a slower pace of life, fun activities and new adventures. If your kids are young, it may be easier to drive to your weekend destination. Older kids can have fun exploring a new city, unique museums and historical sights. Be sure to leave plenty of time for family dinners, group activities and relaxation by the pool.
JetBlue's in-flight options consist of gate-to-gate Fly-Fi service, offering over one hundred channels of DIRECTV, Sirius XM Radio, and movies, and on the Airbus A321, a 15″ interactive video screen which is not available on the rest of the fleet. JetBlue's partnership with Amazon lets customers watch Amazon Prime videos by connecting to Wi-Fi and downloading the Amazon Video app on their mobile phone or tablet. The in-flight WiFi under the "Fly-Fi" network is complimentary on all flights, at speeds of 12–15 megabits per second.
On July 24, 2007, jetBlue reported that its second-quarter revenue increased to $730 million, compared to $612 in 2006. Second quarter net income grew to $21 million for the quarter, from $14 million the previous year. CEO David Barger said the airline will take delivery of three fewer planes this year and will sell three planes from their current fleet, "slowing capacity growth ... to strengthen our balance sheet and facilitate earnings growth", but will continue to add two to four new destinations each year.[25]
As of April 2019, jetBlue Airways flies to 102 destinations in North, Central, and South America; including destinations in Aruba, The Bahamas, Barbados, Bermuda, Cayman Islands, Colombia, Costa Rica, Cuba, the Dominican Republic, Ecuador, Grenada, Haiti, Jamaica, Mexico, Peru, Puerto Rico, Saint Maarten, Saint Lucia, Trinidad and Tobago, Turks and Caicos Islands, and the United States.[100]
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