In October 2005, JetBlue's quarterly profit had plunged from US$8.1 million to $2.7 million largely due to rising fuel costs. Operational issues, fuel prices, and low fares, JetBlue's hallmark, were bringing its financial performance down. In addition, with higher costs related to the airline's numerous amenities, JetBlue was becoming less competitive.[citation needed]

In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
1590s, "act of appointing," from Latin destinationem (nominative destinatio) "purpose, design," from past participle stem of destinare "determine, appoint, choose, make firm or fast," from de- "completely, formally" (see de-) + -stinare, related to stare "to stand," from PIE root *sta- "to stand" (see stet). Modern sense (1787) is from place of destination, where one is "destined" to go.
JetBlue Airways will provide reasonable accommodations to applicants with qualified disabilities in accordance with the ADA. If you require a reasonable accommodation for our application process, please contact [email protected] or alternatively send a fax to (718) 504-5338. Requests will be kept confidential and shared strictly on a need-to-know basis only.

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Finally I promised one little girl, who made a long journey to see me and prefer her request, -- and she is a "Dorothy," by the way -- that when a thousand little girls had written me a thousand little letters asking for the Scarecrow and the Tin Woodman I would write the book, Either little Dorothy was a fairy in disguise, and waved her magic wand, or the success of the stage production of "The Wizard of OZ" made new friends for the story, For the thousand letters reached their destination long since -- and many more followed them.
As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]
Following the February 2007 incident in which the airline was forced to cancel nearly 1,700 flights due to winter storms, jetBlue's board of directors replaced founder and Chief Executive Officer David Neeleman with Dave Barger.[21] He had politicked the board, while Neeleman was busy publicly apologizing. Barger's ascendancy caused widespread demoralization in the ranks.[22] He became JetBlue's new Chief Executive Officer on May 10, 2007.[23] Neeleman, the company's founder and largest individual investor, became a nonexecutive chairman as a result of the change.[24]
In March 22, 2010, jetBlue turned down incentives from the City of Orlando and announced its headquarters would keep its Forest Hills office,[46][47][48][49] start leasing and using a new office in the Brewster Building in Long Island City, New York.[50][51] in Queens Plaza in Long Island City,[49] move its headquarters there in mid-2012,[52] and start a joint branding deal with New York State using the iconic I Love NY logo.[49]
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