The noun destination comes from the Latin word destinare, meaning "determine, appoint, choose, make firm or fast." If you choose a destination, that's where you intend to end up, the "finish line" or goal that you keep in mind, like a friend's house that is the destination of a walk that might be interrupted a number of times, as you stop in stores along the way and pause to talk to the people you meet.
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95] 

Travel is more than just getting up and going. It’s about being knowledgeable so you can travel better, cheaper, and longer. So besides the destination guides above, below you will find links to articles I’ve written that deal with planning your trip and other general advice so your total vacation is as amazing as it can be. These articles are relevant to any trip – no matter how long it is!
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]

Following the February 2007 incident in which the airline was forced to cancel nearly 1,700 flights due to winter storms, jetBlue's board of directors replaced founder and Chief Executive Officer David Neeleman with Dave Barger.[21] He had politicked the board, while Neeleman was busy publicly apologizing. Barger's ascendancy caused widespread demoralization in the ranks.[22] He became JetBlue's new Chief Executive Officer on May 10, 2007.[23] Neeleman, the company's founder and largest individual investor, became a nonexecutive chairman as a result of the change.[24]
In 2007, jetBlue was also facing reliability problems with its Embraer 190 fleet. For a couple of months, jetBlue contracted ExpressJet to operate four Embraer 145 regional jets on behalf of jetBlue. While this was going on two E-190 aircraft at a time were sent to an Embraer maintenance facility in Nashville, Tennessee.[19] ExpressJet operated routes between Boston Logan and Buffalo, New York and Washington Dulles, and between New York–JFK and Columbus, Ohio (has terminated) and Richmond, Virginia.[20]
September 21, 2005: Flight 292 en route from Burbank, California, to New York City performed an emergency landing at Los Angeles International Airport (pictured on the right) following a failure of the front landing gear during retraction when it turned 90 degrees. The plane landed after holding for about three hours to burn fuel and therefore lighten the aircraft. The aircraft came to a stop without incident on runway 25L, the second-longest runway at LAX. The only apparent damage to the plane upon landing was the destruction of the front wheels, which were ground down to almost semicircles, and the tires; the front landing strut held. The passengers were unable to see themselves landing despite the DirecTV service in each seat, as they were instructed to brace.[147]
 Travel info & tools while you’re on the go. FLIGHTS  • Check flight status on any airline  • Check TSA security wait times  • Check FAA airport delays  • See in-path flight tracking  • See all flight schedules to find the next flight out HOTELS  • Find hotels near you or by city  • Sort by price, distance or traveler reviews  • View hotels on an interactive pinpoint map  • Review description, photos, amenities, local dining and attractions, transportation options, and traveler reviews  • Check standard room rate & current price  • Book directly online  

As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]
As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]
Holiday Weekends: During most times of the year, you can get away with last minute vacation planning, but major holidays like New Year's, Memorial Day, Labor Day and Christmas often mean sold out airline seats and hotel rooms, so it's a good idea to do your research and reservations ahead of time. People often postpone trip planning because it's difficult to decide where to go and what to do. Browse our ideas by month section which includes suggestions for every month of the year as well as Valentine's Day, Mothers & Fathers Days, fall foliage trips, 4th of July events and other trip ideas for families and couples.
Golf Weekends: Great for team building and re-connecting with friends, golf getaways can include a day trip to a nearby public course or a weekend vacation to a luxury resort. Plan on PGA courses in California, check into a famous resort in Florida or play a few rounds on your business trip to Las Vegas. Best vacations for golfers can also mean a day trip to a nearby golf course which is fun and cheap.
JetBlue Airways will provide reasonable accommodations to applicants with qualified disabilities in accordance with the ADA. If you require a reasonable accommodation for our application process, please contact [email protected] or alternatively send a fax to (718) 504-5338. Requests will be kept confidential and shared strictly on a need-to-know basis only.
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