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In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area. In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city; in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando. A decision was expected by March 2010, although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.
Spa Weekends: Checking into a spa for a weekend can be the perfect answer to a busy schedule. Plan an overnight spa trip with your partner, research unique bachelorette getaways, get away with your girlfriends, or your daughter to relax and rejuvenate with pampering treatments. Look up last minute specials at a hotel or resort near you and and escape with a travel deal for some well deserved rest. More spa vacation ideas, yoga, spiritual and wellness retreats, and other travel ideas.
Florida: Whether you love art, gourmet restaurants or beaches, Florida is a great place to visit on the East Coast of the United States. Have a romantic lunch with a view in Naples, explore historic St. Augustine, relax on white sandy beaches of Fort Lauderdale or get away from it all at a secluded island resort in the Florida Keys. More Florida vacation ideas.
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".