In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]
With an exciting influx of new and revamped hotels, an up-and-coming restaurant scene, and a blossoming wine industry, Idaho’s capital city—traditionally known as a convention destination — has started to attract the attention of leisure travelers. Boise’s invigorated downtown is evidence of the trend, with the newly opened Inn at 500, a 110-room boutique property whose perks include balconies overlooking the capitol, and its on-site restaurant, Richard’s, owned by James Beard Award-nominated chef Richard Langston, leading the way. (Meanwhile, Hotel 43 and The Grove both recently unveiled swank renovations.) The city’s craft-beer scene continues to impress; one noteworthy newcomer is White Dog Brewing, whose rustic taproom features a 24-foot “frost rail” that keeps your beer, well, frosty. In other toast-worthy news, Boise has become a hub for Idaho’s growing wine industry. Oenophiles shouldn’t miss a stop at the new downtown tasting room of Coiled Wines. Owner Leslie Preston — a native Idahoan who sharpened her skills at Clos du Bois and Stags’ Leap in California — makes a spectacular dry Riesling. Getting there is easier than ever: to meet rising demand, American Airlines has launched new nonstop service from Chicago O’Hare, while Southwest now runs a nonstop from San Diego. —Blane Bachelor

Though decades of civil war made parts of the island unsafe, tourism is on the rise in Sri Lanka, where international visitors exceeded 2 million for the first time in 2016. The momentum is particularly strong along the south coast, which has the highest concentration of hotels and resorts after Colombo. The 172-room Amari resort recently opened on the beachfront in Galle (known for its UNESCO-protected Dutch fortress) with ocean views from every balcony. Water also plays a central role at Alila Koggala, a new luxury eco-resort with 36 suites and private villas, opening 20 minutes outside of Galle in June. The property sits on the serene shores of Lake Koggala and will feature an ayurvedic spa where treatments can be taken on a platform floating on the lake. Further along the south coast, Mirissa Beach is attracting travelers in need of a full mind-body reset. The laid-back surfer town — think Venice Beach minus the tech crowd — comes alive at night with bars and barbecue restaurants overlooking the turquoise bay; when you’re ready to turn in, there are earthy, low-key lodges peppered throughout the jungle, such as Surf & Yoga, which offers daily on-site yoga and private surf lessons. —Alex Schechter
In July 2007, the airline partnered with 20th Century Fox's film The Simpsons Movie to become the "Official Airline of Springfield".[26] In addition a contest was held in which the grand prize would be a trip on JetBlue to Los Angeles to attend the premiere of the film. The airline's website was also redecorated with characters and their favorite jetBlue destinations and the company was taken over by the show/film's businessman villain Montgomery Burns.[27]
This year is San Antonio’s 300th anniversary, and the city is marking the occasion with events, activities, and new infrastructure. Ahead of the festivities, there’s been a flurry of development: In the past few months, the botanical gardens completed an expansion; the city’s first food hall, the Bottling Department, debuted at the Pearl; and San Antonio’s iconic passenger barges got an upgrade, with colorful electric models replacing the old gas-fueled boats. In January, the city will unveil Confluence Park, an expanse of trails and science-focused education facilities near the convergence of San Pedro Creek and the San Antonio River. A commemorative week is planned for early May, with celebrations at each of San Antonio’s five missions and the dedication of San Pedro Creek Culture Park, a once-unremarkable drainage ditch that’s been transformed into a waterfront promenade with public art and performance spaces. Ruby City, a new David Adjaye–designed art center that will house more than 800 pieces from the Linda Pace Foundation Collection, is expected to be completed at the end of 2018. And boutique stays still in the works — including a Thompson Hotel and the third location of the Saint Hotel — hint that San Antonio’s heyday is just beginning. —Devorah Lev-Tov 

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Just an hour and a half north of Melbourne, Nagambie Lakes is one of Australia’s oldest viticulture areas, with some vines dating back to the mid 19th century. This part of Victoria has long been considered a great day-trip destination for its outdoor activities — waterskiing, rowing, and sailing — and renowned wineries. Now there’s reason to linger, thanks to the November debut of the Mitchelton Hotel, a 58-room resort and spa at Mitchelton Winery. With its fine-dining restaurant, the Ministry of Chocolate, and 5½ miles of trails circumnavigating the vineyard, it’s the perfect base for a weekend in the region. Start your trip with a tasting on-site — Mitchelton is known for its Riesling — before venturing to other nearby wineries like Tahbilk, which has been producing quality vintages since 1861, and Goulburn Terrace, which specializes in natural wines. Other popular local vintners include McPherson Wines, David Traeger Wines, and Box Grove Vineyard. —John Scarpinato

Flight Chicago - New York (ORD - LGA) $91+ Flight Atlanta - Newark (ATL - EWR) $99+ Flight Orlando - Newark (MCO - EWR) $105+ Flight Fort Lauderdale - Newark (FLL - EWR) $114+ Flight Fort Lauderdale - New York (FLL - LGA) $127+ Flight Houston - Newark (HOU - EWR) $138+ Flight Houston - Newark (IAH - EWR) $138+ Flight Chicago - New York (ORD - JFK) $140+ Flight Los Angeles - New York (LAX - LGA) $140+ Flight Dallas - New York (DFW - LGA) $153+ Flight Miami - New York (MIA - LGA) $167+ Flight Atlanta - New York (ATL - JFK) $182+ Flight Chicago - Newark (ORD - EWR) $188+ Flight Los Angeles - Newark (LAX - EWR) $191+ Flight Oakland - Newark (OAK - EWR) $193+ Flight Houston - New York (HOU - LGA) $201+ Flight Dallas - Newark (DFW - EWR) $209+ Flight San Francisco - New York (SFO - LGA) $210+ Flight Oakland - New York (OAK - LGA) $213+ Flight Seattle - New York (SEA - JFK) $217+ Flight Los Angeles - New York (LAX - JFK) $231+ Flight San Francisco - Newark (SFO - EWR) $231+ Flight Ontario - New York (ONT - JFK) $237+ Flight San Francisco - New York (SFO - JFK) $237+


As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]

With an exciting influx of new and revamped hotels, an up-and-coming restaurant scene, and a blossoming wine industry, Idaho’s capital city—traditionally known as a convention destination — has started to attract the attention of leisure travelers. Boise’s invigorated downtown is evidence of the trend, with the newly opened Inn at 500, a 110-room boutique property whose perks include balconies overlooking the capitol, and its on-site restaurant, Richard’s, owned by James Beard Award-nominated chef Richard Langston, leading the way. (Meanwhile, Hotel 43 and The Grove both recently unveiled swank renovations.) The city’s craft-beer scene continues to impress; one noteworthy newcomer is White Dog Brewing, whose rustic taproom features a 24-foot “frost rail” that keeps your beer, well, frosty. In other toast-worthy news, Boise has become a hub for Idaho’s growing wine industry. Oenophiles shouldn’t miss a stop at the new downtown tasting room of Coiled Wines. Owner Leslie Preston — a native Idahoan who sharpened her skills at Clos du Bois and Stags’ Leap in California — makes a spectacular dry Riesling. Getting there is easier than ever: to meet rising demand, American Airlines has launched new nonstop service from Chicago O’Hare, while Southwest now runs a nonstop from San Diego. —Blane Bachelor


With an exciting influx of new and revamped hotels, an up-and-coming restaurant scene, and a blossoming wine industry, Idaho’s capital city—traditionally known as a convention destination — has started to attract the attention of leisure travelers. Boise’s invigorated downtown is evidence of the trend, with the newly opened Inn at 500, a 110-room boutique property whose perks include balconies overlooking the capitol, and its on-site restaurant, Richard’s, owned by James Beard Award-nominated chef Richard Langston, leading the way. (Meanwhile, Hotel 43 and The Grove both recently unveiled swank renovations.) The city’s craft-beer scene continues to impress; one noteworthy newcomer is White Dog Brewing, whose rustic taproom features a 24-foot “frost rail” that keeps your beer, well, frosty. In other toast-worthy news, Boise has become a hub for Idaho’s growing wine industry. Oenophiles shouldn’t miss a stop at the new downtown tasting room of Coiled Wines. Owner Leslie Preston — a native Idahoan who sharpened her skills at Clos du Bois and Stags’ Leap in California — makes a spectacular dry Riesling. Getting there is easier than ever: to meet rising demand, American Airlines has launched new nonstop service from Chicago O’Hare, while Southwest now runs a nonstop from San Diego. —Blane Bachelor
After making a codeshare agreement with Lufthansa that went into effect in 2010, jetBlue transitioned to the Sabre reservation system used by Lufthansa,[107] enabling the airlines to sell tickets on each other's flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs,.[108] By making use of JetBlue's North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan.
It’s easy to see why this outcrop of land just an hour’s drive from Melbourne has long been a weekend retreat for the city’s well-heeled residents. Rolling vineyards in its interior give way to seaside villages and sandy shoreline. Travelers can swim with wild dolphins, visit wineries on horseback, or soar above the landscape in a gondola. And with a new flurry of openings, the region has begun to attract global attention. The latest addition is Point Leo Estate on the peninsula’s southernmost point. Set on 330 acres, it combines a tasting room, a 110-seat fine-dining restaurant, and a sculpture park, with more than 50 works by Australian and international artists like George Rickey and Inge King. Its arrival follows the launch of Jackalope, a seductive, art-infused boutique hotel neighboring a working winery. Elsewhere, Peninsula Hot Springs, a day spa set amid geothermal pools, is slated to unveil seven new pools and a new treatment list in 2018. —Carrie Hutchinson

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Florida: Whether you love art, gourmet restaurants or beaches, Florida is a great place to visit on the East Coast of the United States. Have a romantic lunch with a view in Naples, explore historic St. Augustine, relax on white sandy beaches of Fort Lauderdale or get away from it all at a secluded island resort in the Florida Keys. More Florida vacation ideas.

Overnight Trips with Kids: Most kids love to travel. Teach them to pack their own bag and allow them to participate in choosing the next destination by asking about their favorite things to see and do. While some romantic inns require guests to be over a certain age, most hotels and resorts not only welcome kids but also pamper them with special gifts and amenities. If you want to bring your family dog or pet with you, it's a good idea to research any additional fees and restrictions ahead of time, especially if you have to fly to get to your vacation destination.

Compare prices on 500+ airlines and travel sites, including Expedia, Orbitz, Travelocity, Priceline and more.Fly.com is your one stop shop to find discount flights, airline tickets and hotels. If you want cheap airfare for business travel or vacation to your favorite destination Fly.com has the best deals. Join the millions that use Fly.com to find cheap plane tickets and cheap hotels.
In July 2007, the airline partnered with 20th Century Fox's film The Simpsons Movie to become the "Official Airline of Springfield".[26] In addition a contest was held in which the grand prize would be a trip on JetBlue to Los Angeles to attend the premiere of the film. The airline's website was also redecorated with characters and their favorite jetBlue destinations and the company was taken over by the show/film's businessman villain Montgomery Burns.[27] 

Compare prices on 500+ airlines and travel sites, including Expedia, Orbitz, Travelocity, Priceline and more.Fly.com is your one stop shop to find discount flights, airline tickets and hotels. If you want cheap airfare for business travel or vacation to your favorite destination Fly.com has the best deals. Join the millions that use Fly.com to find cheap plane tickets and cheap hotels.
On August 4, 2008, the Associated Press reported that jetBlue would replace their recycled pillows and blankets with an "eco-friendly" pillow and blanket package that passengers would have to purchase for use. Each package will cost $7 and will include a $5 coupon from retailer Bed, Bath and Beyond. This decision is the latest in a series of moves designed to increase revenue. jetBlue told the Associated Press that it expects to collect $40 million from passengers selecting seats with extra legroom and $20 million from passengers paying $15 to check a second bag. As of September 8, 2008 JetBlue charges passengers $10–30 for an extended-leg-room seat depending on the length of the flight.[37]
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]

The Moroccan city has attracted an artistic crowd since the 1960s, when everyone from Yves Saint Laurent to Mick Jagger fell for its vibrant sensory landscape. Now the city’s cultural scene is being reinvigorated, thanks to two landmark happenings in the world of art and design. First came last October’s launch of the YSL Museum — a striking geometric building next to the Jardin Majorelle, which Saint Laurent and his partner, Pierre Bergé, bought and restored in the 1980s. Then, in February, the 1:54 Contemporary African Art Fair will debut at the storied hotel La Mamounia. Marrakesh has had an art biennial since 2005 — the next is slated for 2020 — and the city is home to a number of well-regarded galleries. But the arrival of 1:54, which has editions in London and New York and draws names like Billie Zangewa and William Kentridge, is set to position the city as a hub for African art. There’s also hotel news. Oberoi is poised to open its third African property here, a lakeside resort surrounded by citrus orchards. And Royal Mansour has added a 6,450-square-foot pool flanked by seven air-conditioned cabanas. —Flora Stubbs

Overnight Trips with Kids: Most kids love to travel. Teach them to pack their own bag and allow them to participate in choosing the next destination by asking about their favorite things to see and do. While some romantic inns require guests to be over a certain age, most hotels and resorts not only welcome kids but also pamper them with special gifts and amenities. If you want to bring your family dog or pet with you, it's a good idea to research any additional fees and restrictions ahead of time, especially if you have to fly to get to your vacation destination.
Day Trips with Kids: While day trips with kids require more planning and packing of all the essentials especially with babies and toddlers in tow, they offer an easy and affordable way to get away and have great experiences together as a family. Go apple picking at a nearby farm, go on a short hike in a state park and stop at a kid-friendly restaurant on your drive back.

Once a sleepy second fiddle to Southern culinary powerhouses like Charleston and Nashville, Greenville is stepping into the limelight with hot new restaurants. The town will soon be home to an outpost of Sean Brock's heirloom-crop-focused Husk and a food-centric market hall called the Commons. Other recent additions include modern Italian spot Jianna from Michael Kramer (the opening executive chef of McCrady's in Charleston, pre-Brock) and the moody speakeasy lounge Vault & Vator. It's an impressive collection of quality restaurants for a city of just over 67,000.
While São Paulo’s concrete sprawl doesn’t offer the verdant beauty or mythic beaches of Rio de Janeiro, its thriving art and food scene has in recent years transformed what was once just Brazil’s financial capital into its cultural epicenter. Stroll the city’s gritty alleyways and avenues to see where celebrated street artists Os Gemeos and Eduardo Kobra got their start. São Paulo’s Art Biennial, which is second to Venice’s in longevity, kicks off in September 2018 and showcases contemporary talent, both international and homegrown. For a truly immersive experience into Brazilian fare, don’t miss Alex Atala’s D.O.M., named one of the best restaurants in the world. Atala champions native ingredients — from priprioca root to ants, often foraged from the Amazon region by the chef himself — and weaves them into his inventive dishes. The arrival of luxe hotel brands is another signal of the city’s burgeoning cosmopolitan status. The prestigious Oetker Collection, with only nine other properties (in glitzy places like Seychelles and the Côte d’Azur), recently opened Palácio Tangará, a gorgeously appointed mansion set in leafy Burle Marx Park, a welcome oasis from the city’s high-rises. The Four Seasons will also debut a new property in mid 2018, marking the brand’s first foray in the country. —Karen I. Chen
It’s one of the world’s great wine capitals, and like any great vintage, Mendoza is only getting better with age. Start your tasting tour in the Uco Valley, where Casa de Uco’s vineyard-view eco-villas will debut this year. Head down the road to to Vines of Mendoza’s Winemakers’ Village for small-production wines from the likes of Corazón del Sol and SuperUco, and to dine at winery Bodega Monteviejo, where renowned Spanish chef Nadia Harón cooks up Mediterranean-tinged fare inspired by the wines. In Maipú, wineries like Club Tapiz and Trapiche are giving visitors a true taste of the local terroir, using produce grown on the vineyard grounds in their restaurants. Back in town, plot your return trip over a pie at Francis Mallman’s year-old pizzeria, Orégano. With new direct flights from Lima, Panama City, Rio de Janeiro, and São Paulo, and low-cost carrier Norwegian Air plotting dozens of new routes, tacking a Mendoza stop on to your next South American itinerary will be a breeze. —Sorrel Moseley-Williams
New York State: New York is home to some of the best historic mansions, well-preserved estates, castles, vineyards and museums, such as the Vanderbilt Mansion National Historic Site, the Franklin D. Roosevelt Presidential Library and Museum, and the Eleanor Roosevelt National Historical Site. Explore the Hudson Valley, go beachcombing in Montauk, Long Island and see the attractions in Albany. More New York vacation ideas.
September 21, 2005: Flight 292 en route from Burbank, California, to New York City performed an emergency landing at Los Angeles International Airport (pictured on the right) following a failure of the front landing gear during retraction when it turned 90 degrees. The plane landed after holding for about three hours to burn fuel and therefore lighten the aircraft. The aircraft came to a stop without incident on runway 25L, the second-longest runway at LAX. The only apparent damage to the plane upon landing was the destruction of the front wheels, which were ground down to almost semicircles, and the tires; the front landing strut held. The passengers were unable to see themselves landing despite the DirecTV service in each seat, as they were instructed to brace.[147]
Leaf-peeping and a thriving farm-to-table food scene (the country’s first CSA sprouted here) lure out-of-towners to the bucolic far western corner of Massachusetts. But the arts have long been their own major draw: Tanglewood, the Clark Art Institute, and the Williamstown Theatre Festival all call the area home, as does MASS MoCA, a popular modern art destination housed in a circa-1800s textile mill in North Adams.
Spa Weekends: Checking into a spa for a weekend can be the perfect answer to a busy schedule. Plan an overnight spa trip with your partner, research unique bachelorette getaways, get away with your girlfriends, or your daughter to relax and rejuvenate with pampering treatments. Look up last minute specials at a hotel or resort near you and and escape with a travel deal for some well deserved rest. More spa vacation ideas, yoga, spiritual and wellness retreats, and other travel ideas.
While São Paulo’s concrete sprawl doesn’t offer the verdant beauty or mythic beaches of Rio de Janeiro, its thriving art and food scene has in recent years transformed what was once just Brazil’s financial capital into its cultural epicenter. Stroll the city’s gritty alleyways and avenues to see where celebrated street artists Os Gemeos and Eduardo Kobra got their start. São Paulo’s Art Biennial, which is second to Venice’s in longevity, kicks off in September 2018 and showcases contemporary talent, both international and homegrown. For a truly immersive experience into Brazilian fare, don’t miss Alex Atala’s D.O.M., named one of the best restaurants in the world. Atala champions native ingredients — from priprioca root to ants, often foraged from the Amazon region by the chef himself — and weaves them into his inventive dishes. The arrival of luxe hotel brands is another signal of the city’s burgeoning cosmopolitan status. The prestigious Oetker Collection, with only nine other properties (in glitzy places like Seychelles and the Côte d’Azur), recently opened Palácio Tangará, a gorgeously appointed mansion set in leafy Burle Marx Park, a welcome oasis from the city’s high-rises. The Four Seasons will also debut a new property in mid 2018, marking the brand’s first foray in the country. —Karen I. Chen 

Holiday Weekends: During most times of the year, you can get away with last minute vacation planning, but major holidays like New Year's, Memorial Day, Labor Day and Christmas often mean sold out airline seats and hotel rooms, so it's a good idea to do your research and reservations ahead of time. People often postpone trip planning because it's difficult to decide where to go and what to do. Browse our ideas by month section which includes suggestions for every month of the year as well as Valentine's Day, Mothers & Fathers Days, fall foliage trips, 4th of July events and other trip ideas for families and couples.
As Canada's token middle child, Edmonton has long gotten short shrift amid its glitzier sisters (we're looking at you, Toronto and Vancouver). But no longer — food and museum news is casting a spotlight on Alberta’s capital city. After stints at Noma in Copenhagen and Manhattan's Daniel, chef Scott Downey returned to his hometown to open the Butternut Tree in September, with a focus on indigenous foods — grilled bannock with wild mushrooms and winged kelp; bison served with Saskatoon berry jus; maple-butter cake with black-currant jam. We're waiting to make our dinner reservations until the new Royal Alberta Museum opens its doors. Designed by Dialog architects on the site of a former Canada Post distribution center, the 419,000-square-foot space will include Ice Age horse fossils and a dig pit for children. To experience Edmonton’s indie side, stay at Crash Hotel, an homage to the Ace, which opened last winter. Its themed Hi-Fi room walls are lined with vintage speakers, and hangover pills are at the ready in the mini-bar. —Kathryn O’Shea-Evans
Flight Detroit - Orlando (DTW - MCO) $61+ Flight Houston - Orlando (HOU - MCO) $73+ Flight Houston - Orlando (IAH - MCO) $73+ Flight Washington - Orlando (BWI - MCO) $79+ Flight Philadelphia - Orlando (PHL - MCO) $83+ Flight Chicago - Orlando (ORD - MCO) $87+ Flight Denver - Orlando (DEN - MCO) $89+ Flight Hartford - Orlando (BDL - MCO) $95+ Flight Washington - Orlando (DCA - MCO) $97+
Until now, Zambia has had little recognition as one of Africa’s great safari destinations. Yet experts know it as the birthplace of the walking safari — as well as the home of some of the most highly trained guides on the continent. In South Luangwa National Park, visitors can expect to see more animals than baobab trees, while Liuwa Plain National Park is the setting for the world’s second-largest wildebeest migration, when tens of thousands of the creatures head across the plain from neighboring Angola. Last year saw the arrival of Liuwa’s first permanent camp: King Lewanika Lodge, a six-villa safari lodge overlooking a watering hole where hyenas and antelope gather. —Mary Holland
jetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, jetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. jetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to jetBlue's results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, jetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.[citation needed]
Located at the tip of the Baja Peninsula, the two small colonial towns of Cabo San Lucas and San José del Cabo have become the hottest vacation destinations in Mexico in recent years. With wide, pristine beaches, lively nightclubs, glam resorts, and a farm-to-table food scene, the oasis of Los Cabos is drawing tourists in record numbers. As a result, the hotel scene is booming, with a clutch of new developments and renovations completed this year along the Tourist Corridor, including the sleek Chileno Bay, an Auberge Resort, and a stunning beachfront Solaz resort.

Golf Weekends: Great for team building and re-connecting with friends, golf getaways can include a day trip to a nearby public course or a weekend vacation to a luxury resort. Plan on PGA courses in California, check into a famous resort in Florida or play a few rounds on your business trip to Las Vegas. Best vacations for golfers can also mean a day trip to a nearby golf course which is fun and cheap.


JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
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