As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.
Those who think they’ve seen and done it all in the Bahamas should think again. Baha Mar, the multibillion dollar hotel and casino development on Nassau’s Cable Beach, will be fully up and running when Rosewood resorts launches there this spring. (Baha Mar’s Grand Hyatt and SLS properties are already drawing visitors with their sophisticated, contemporary rooms.) On neighboring Paradise Island, the iconic Ocean Club resort is under new management with Four Seasons. And at Atlantis, the adults-focused Cove resort now has an outpost of Sip Sip restaurant, Julie Lightbourn’s Harbour Island favorite, while the family-friendly Coral Towers debuted a new lobby, guest rooms, and pool courtesy of star hotel designer Jeffrey Beers. And T+L’s World’s Best winner Kamalame Cay has added stylish beach bungalows — stand-alone suites that start at a whopping 450 square feet and feature private verandas and outdoor showers. —Jacqueline Gifford
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.
As of April 2019, jetBlue Airways flies to 102 destinations in North, Central, and South America; including destinations in Aruba, The Bahamas, Barbados, Bermuda, Cayman Islands, Colombia, Costa Rica, Cuba, the Dominican Republic, Ecuador, Grenada, Haiti, Jamaica, Mexico, Peru, Puerto Rico, Saint Maarten, Saint Lucia, Trinidad and Tobago, Turks and Caicos Islands, and the United States.
With an exciting influx of new and revamped hotels, an up-and-coming restaurant scene, and a blossoming wine industry, Idaho’s capital city—traditionally known as a convention destination — has started to attract the attention of leisure travelers. Boise’s invigorated downtown is evidence of the trend, with the newly opened Inn at 500, a 110-room boutique property whose perks include balconies overlooking the capitol, and its on-site restaurant, Richard’s, owned by James Beard Award-nominated chef Richard Langston, leading the way. (Meanwhile, Hotel 43 and The Grove both recently unveiled swank renovations.) The city’s craft-beer scene continues to impress; one noteworthy newcomer is White Dog Brewing, whose rustic taproom features a 24-foot “frost rail” that keeps your beer, well, frosty. In other toast-worthy news, Boise has become a hub for Idaho’s growing wine industry. Oenophiles shouldn’t miss a stop at the new downtown tasting room of Coiled Wines. Owner Leslie Preston — a native Idahoan who sharpened her skills at Clos du Bois and Stags’ Leap in California — makes a spectacular dry Riesling. Getting there is easier than ever: to meet rising demand, American Airlines has launched new nonstop service from Chicago O’Hare, while Southwest now runs a nonstop from San Diego. —Blane Bachelor
A new crop of five-star brands are coming in 2018, including the Zadún, a Ritz-Carlton Reserve, the Four Seasons Los Cabos at Costa Palmas, the Montage Los Cabos, 1 Hotel & Homes, and the first Nobu Hotel in Mexico. Foodies will want to make a reservation at Acre, a restaurant-farm from executive chefs Kevin Luzande and Oscar Torres, who are set to unveil 12 new treehouse guest rooms on site. —Christopher Tkaczyk
In March 22, 2010, jetBlue turned down incentives from the City of Orlando and announced its headquarters would keep its Forest Hills office, start leasing and using a new office in the Brewster Building in Long Island City, New York. in Queens Plaza in Long Island City, move its headquarters there in mid-2012, and start a joint branding deal with New York State using the iconic I Love NY logo.
Vacation Packages: More hotels, resorts and inns offer romantic, family, wedding, honeymoon and other packages than people realize. If your heart is set on a particular getaway, check their web site for current offers. In some cases, the property will offer a romantic package that you can add on to the cost of your stay, such as flowers or a gift that can be prepared ahead of time. In other cases, the romantic package will include the room rate as well. When you are researching the best places to vacation, it pays to check for packages.