According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
This year, Buenos Aires becomes a hub for art, sports, and politics: the inaugural Art Basel Cities program, the Youth Olympic Games, and the G20 will all take place in the city, beginning with the multi-year Art Basel initiative. Though the Argentinean capital is already home to an eclectic collection of galleries, Art Basel Cities promises to elevate Buenos Aires’ reputation in the global art scene by offering professional support for local artists, as well as lectures and workshops throughout the year to draw art lovers to the city.
The city has cemented its reputation as a must-visit destination with its most recent honor: it’s been named 2018 World Design Capital, the first ever in the Americas. It’s no wonder: despite challenges like the recent earthquake, young Mexican creatives are no longer searching for opportunities abroad but staying to build something meaningful at home. Their success is evident in arts initiatives like Zonamaco and the Material Art Fair in February, Design Week Mexico in October, and the Condo Fair, which will debut in Mexico’s capital in April. Aesthetes have plenty of design-forward places to stay and eat, too. Bed down at Downtown Mexico, the newest hotel by Grupo Habita, which plans to open another property, Catedral M X, nearby in 2018. Or book a room at the Four Seasons Hotel Mexico City, which unveiled an ambitious redesign by Gilles & Boissier in 2016. Dine at Enrique Olvera’s world-famous Pujol, which relocated last year to a mid-century house and has a fresh, pared-down look. The new space is outfitted in natural materials — a fitting design for a restaurant that celebrates wood-fired cooking. —Laura Itzkowitz
Travel to the Danish capital has jumped more than 80 percent in the past decade, thanks in part to René Redzepi’s influential Noma restaurant (slated to reopen in its new location in February), as well as Scandinavian Airlines’ ongoing flight expansion. Today, Copenhagen is teeming with inspiring places to eat and drink, in addition to a number of sleek new hotels — so much so that the New Nordic food, beverage, and design movement has now spread worldwide. Even before it debuted in July, Restaurant Barr — the beer-centric boîte by Redzepi and chef Thorsten Schmidt that occupies the old Noma plot — was already garnering international attention. Then there’s Apollo Bar & Kantine, the recently minted, design-focused restaurant in the Kunsthal Charlottenborg gallery from Frederik Bille Brahe, proprietor of hit café Atelier September. Brothers Mikkel Borg Bjergsø and Jeppe Jarnit-Bjergsø, of Mikkeller and Evil Twin Brewing, respectively, have in the last couple of years introduced the world to experimental Danish craft beer, and their brews can now be sampled at bars and beer halls across Copenhagen and beyond. Stylish new places to stay, such as Hotel Danmark and Sanders, as well as a revamp of the classic, Arne Jacobsen–designed Radisson Blu Royal Hotel, reinforce the reasons the Scandinavian aesthetic is so popular right now. —Kat Odell

With more than 300 days of sunshine each year, the southeastern corner of Washington state is home to three flourishing viticultural regions: the Columbia, Walla Walla, and Yakima Valleys. But in recent years Walla Walla has come into its own as the next must-visit destination for oenophiles, golfers, and cyclists. With more than 140 wineries producing European-style Syrahs, Cabernets, and Merlots, there’s no shortage of tasting rooms in the valley, which hosts four weekend-long wine events each year. The region gets its first high-end resort in February, when Va Piano winemaker Justin Wylie and James Beard Award–winning chef Jason Wilson open the 10-suite Eritage on a 300-acre plot north of the city of Walla Walla.
Family vacations create lasting memories of a slower pace of life, fun activities and new adventures. If your kids are young, it may be easier to drive to your weekend destination. Older kids can have fun exploring a new city, unique museums and historical sights. Be sure to leave plenty of time for family dinners, group activities and relaxation by the pool. 

With its recent 150th anniversary celebration, pop-culture cred (Drake, Ryan Gosling, and Justin Bieber have Canadian roots), and charismatic prime minister, the Great White North has finally begun to receive the international recognition it deserves — and Toronto has been preening itself for this lead role. Luxe properties and forward-thinking restaurants have been popping up across the city: there’s Queen Street’s historic Broadview Hotel, which reopened in the burgeoning East End with guest-room details like vinyl turntables and burgundy velvet drapes, and the stylish Bisha Hotel downtown, where the likes of Lenny Kravitz and celebrity chef Akira Back have lent their design and culinary expertise. In stereotypically modest Canadian fashion, Brothers Food + Wine — one of the city’s most exciting new openings — is housed inside a tiny, nondescript space just above the Bay Street subway station, but dazzles with seasonal dishes like crispy steelhead trout with braised gem lettuce and yogurt-and-caper sauce. Next up: in Spring 2018, the Museum of Contemporary Art will move into a century-old former factory in the Junction Triangle. —Jennifer Salerno
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