jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]
While São Paulo’s concrete sprawl doesn’t offer the verdant beauty or mythic beaches of Rio de Janeiro, its thriving art and food scene has in recent years transformed what was once just Brazil’s financial capital into its cultural epicenter. Stroll the city’s gritty alleyways and avenues to see where celebrated street artists Os Gemeos and Eduardo Kobra got their start. São Paulo’s Art Biennial, which is second to Venice’s in longevity, kicks off in September 2018 and showcases contemporary talent, both international and homegrown. For a truly immersive experience into Brazilian fare, don’t miss Alex Atala’s D.O.M., named one of the best restaurants in the world. Atala champions native ingredients — from priprioca root to ants, often foraged from the Amazon region by the chef himself — and weaves them into his inventive dishes. The arrival of luxe hotel brands is another signal of the city’s burgeoning cosmopolitan status. The prestigious Oetker Collection, with only nine other properties (in glitzy places like Seychelles and the Côte d’Azur), recently opened Palácio Tangará, a gorgeously appointed mansion set in leafy Burle Marx Park, a welcome oasis from the city’s high-rises. The Four Seasons will also debut a new property in mid 2018, marking the brand’s first foray in the country. —Karen I. Chen
6. Get credit or refunds for hotel price drops. If you find a lower price on Travelocity or a competitor site two or more days before your scheduled hotel check-in date, Travelocity will refund or credit you the difference. As with flight price drops, you’ll also receive a $50 coupon for a future hotel or hotel + flight package valued at $100 or more. To file a claim, fill out a Travelocity Price Guarantee application within two days after booking the hotel.
Leaf-peeping and a thriving farm-to-table food scene (the country’s first CSA sprouted here) lure out-of-towners to the bucolic far western corner of Massachusetts. But the arts have long been their own major draw: Tanglewood, the Clark Art Institute, and the Williamstown Theatre Festival all call the area home, as does MASS MoCA, a popular modern art destination housed in a circa-1800s textile mill in North Adams.

In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
Rising above its associations with the annual hot-air-balloon festival, Albuquerque will this year set out to prove itself as a fully-fledged destination. The Sawmill District, just north of the historic Old Town, is being revived as a creative center, anchored by the arrival of the Hotel Chaco. The design of this boutique property, which opened in April, is inspired by the state’s indigenous culture, with handmade Navajo wool textiles and pueblo-inspired motifs. Come spring, downtown ABQ will also see the arrival of a new entertainment hub: the $40 million One Central, which will have a sleek bowling lounge, as well as upscale stores and restaurants. And just outside town, visitors will soon be able to experience the striking Sandia Mountains in a nail-biting new way. The proposed Mountain Coaster, an alpine sled-style ride that plunges riders down the mountainside in a total vertical drop of 380 feet, is due to open this fall. Getting to Albuquerque is becoming even easier, thanks to new nonstop flights from major U.S. cities via Southwest, United, and Alaska Airlines. —Melanie Lieberman
If you are looking for flights to United States that will be comfortable and enjoyable but that will also fit in with your tight budget, then we are sure that this airline will have plenty to offer you. Throughout the year, you will see that plenty of cut price offers will crop up on JetBlue tickets, too, so make sure to snap them up while you can.

The Emerald Isle has seen a rush of American visitors recently, spurred by favorable exchange rates and increased airlift. If you haven’t yet made the trip, now’s the time to go. Adare Manor, a hotel set in a grand 19th-century mansion on 840 acres of rolling County Limerick countryside, reopened in November after an 18-month overhaul. The picturesque estate now has a new 42-room wing, a redesigned golf course, and the first La Mer Spa in the British Isles. Ireland’s whiskey scene has been quietly blooming for the last decade, and recently historic estates have embraced the trend. In August, Slane Castle in County Meath opened its new distillery to the public, and later this year, the iconic Powerscourt Estate in County Wicklow will debut its own craft facility. In Dublin, Pearse Lyons, a wealthy Irishman with Kentucky-bourbon bona fides, recently opened his namesake distillery in the former St. James’s Church, and more whiskey destinations with visitor centers are soon to come from the Dublin Liberties and Roe & Co. And now that Luas, Dublin’s light rail system, has finally completed its latest expansion, getting around the city is a breeze — the $433-million project has linked two lines and added new stops near many of the city center’s most popular sights. —Lila Battis
jetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, jetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. jetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to jetBlue's results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, jetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.[citation needed]
This year, Buenos Aires becomes a hub for art, sports, and politics: the inaugural Art Basel Cities program, the Youth Olympic Games, and the G20 will all take place in the city, beginning with the multi-year Art Basel initiative. Though the Argentinean capital is already home to an eclectic collection of galleries, Art Basel Cities promises to elevate Buenos Aires’ reputation in the global art scene by offering professional support for local artists, as well as lectures and workshops throughout the year to draw art lovers to the city.
On March 19, 2008, jetBlue added Orlando, Florida as a gateway focus city to international destinations in the Caribbean, Mexico, and South America. New international routes from Orlando International Airport include Cancún, Mexico, Bridgetown, Barbados, Bogotá, Colombia, Nassau, Bahamas, San José, Costa Rica, and Santo Domingo, Dominican Republic. In conjunction with the addition of new routes the airline will continue significant expansion of operations at Orlando International Airport including a planned 292-room lodge that will house trainees attending the existing "JetBlue University" training facility (opened in 2015).[33]

Flight Denver - Chicago (DEN - ORD) $79+ Flight Houston - Chicago (HOU - ORD) $91+ Flight Houston - Chicago (IAH - ORD) $91+ Flight Boston - Chicago (BOS - ORD) $97+ Flight Dallas - Chicago (DFW - ORD) $97+ Flight Minneapolis - Chicago (MSP - ORD) $97+ Flight New York - Chicago (LGA - ORD) $97+ Flight Washington - Chicago (BWI - ORD) $101+ Flight Atlanta - Chicago (ATL - ORD) $108+
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]

This year, Buenos Aires becomes a hub for art, sports, and politics: the inaugural Art Basel Cities program, the Youth Olympic Games, and the G20 will all take place in the city, beginning with the multi-year Art Basel initiative. Though the Argentinean capital is already home to an eclectic collection of galleries, Art Basel Cities promises to elevate Buenos Aires’ reputation in the global art scene by offering professional support for local artists, as well as lectures and workshops throughout the year to draw art lovers to the city.


5. Get credit or refunds and coupons for flight price drops. If you find a lower price on Travelocity or a competitor site within 24 hours of booking a flight, Travelocity will refund or credit you the difference. You’ll also receive a $50 coupon for a future hotel or hotel + flight package valued at $100 or more. To file a claim, fill out a Travelocity Price Guarantee application within 24 hours after booking the flight. 

Once a sleepy second fiddle to Southern culinary powerhouses like Charleston and Nashville, Greenville is stepping into the limelight with hot new restaurants. The town will soon be home to an outpost of Sean Brock's heirloom-crop-focused Husk and a food-centric market hall called the Commons. Other recent additions include modern Italian spot Jianna from Michael Kramer (the opening executive chef of McCrady's in Charleston, pre-Brock) and the moody speakeasy lounge Vault & Vator. It's an impressive collection of quality restaurants for a city of just over 67,000.
As Bali goes increasingly upmarket, it now offers visitors access to a buzzing food scene in Ubud, its cultural capital, as well as an island-wide luxury-hotel boom. The Ubud Food Festival, which is in its fourth year, showcases the diverse flavors of the Indonesian archipelago in dozens of events, including cook-offs, demos, talks, food tours, and events in new restaurants. Notable newcomers on the town’s food scene include Spice, a casual Asian-fusion restaurant from Chris Salans, formerly Bouley Bakery’s chef de cuisine and head chef at Thomas Keller’s Bouchon; Room4Dessert from Will Goldfarb, whose now-closed avant-garde New York eatery of the same name won him a James Beard nomination; and Moksa, a vegan café, bakery, and organic farm with its own grocery. Heading up the wave of new high-end hotels is luxury Japanese chain Hoshino Resorts, which unveiled Hoshinoya Bali, 30 thatched-roof villas in the rain forest outside Ubud. Capella Ubud will launch 22 ultra-luxury tents, each with an outdoor saltwater Jacuzzi pool, in early 2018. And Jumeirah Bali plans to debut 123 villas surrounded by tropical gardens in upscale Jimbaran in mid 2018. A two-year overhaul at Four Seasons Jimbaran Bay means its villas will now have bigger bedrooms and better ocean views, while at Four Seasons Sayan in the Ubud rain forest, guests are being offered a new activity: being rocked to sleep in a silk hammock in a bamboo hut by an former Buddhist nun, the resort’s wellness mentor. —Sharon McDonnell
The Big Easy turns the Big 3-0-0 this year, and in this city where the good times roll, the parties will be epic — think citywide art shows, supersized Mardi Gras parades, and a festival of lights using landmark buildings as backdrops. Thirteen years after Hurricane Katrina, there is much to celebrate: The Central Business District, once a dead zone after dark, now crackles at all hours thanks to four new hotels (the Ace, Troubadour, Catahoula, and NOPSI), each with its own rooftop bar. The neighborhood is also home to new restaurants like Maypop — a Vietnamese-Creole joint from acclaimed chef Michael Gulotta. Another area coming to life is the three-mile riverfront, where a renovated Spanish Plaza will reopen this spring. More riverfront updates, including a new Four Seasons Hotel, will roll out in the next few years. Toast the tricentennial at the Sazerac House, a French Quarter museum dedicated to the official cocktail of New Orleans, opening later this year. —Allison Entrekin 

Our travel experts — from travel writers around the globe to T+L's A-List travel advisors to our own editors — offer their recommendations. Then, we take a look at what places are now at the forefront of the global conversation, whether for new hotels and museums or major international events. In any given year, the cities and countries we recommend as the best places to travel in the world have a lot going on. And of course, we think about those travel destinations that are perennial favorites to determine which ones are reinventing themselves, ensuring there’s always something new to explore.
Over the past few years, South Korea’s Gangwon Province has shed its sleepy past and come into its own as a prime winter-sports destination — a transformation that will take center stage during the Pyeongchang Winter Olympics (February 9–25). Ahead of the big event, the region will debut a new high-speed rail line that will whisk travelers from Incheon International Airport to the resort town in just 70 minutes, making it easier to access the Taebaek Mountains’ panoramic pistes and tourist-friendly attractions. Powder hounds will want to lodge at the InterContinental Alpensia Pyeongchang Resort, which commands a prime location at the foot of the Alpensia ski slopes, steps from two Olympic-class runs, and is one of a handful of hotels built for the games. Break from all the outdoor action at the Ocean 700 indoor water park, complete with wave pools and tubing rides. —Talia Avakian
Landlocked Laos might be quieter than Southeast Asian neighbors like Vietnam and Thailand, but 2018 could transform the country into the region’s next hot spot. Wattay International Airport, in the capital of Vientiane, is set to complete a terminal expansion to accommodate more international links next year, but the biggest changes are foot in the UNESCO World Heritage–inscribed town of Luang Prabang, in central Laos. This serene riverside spot lures travelers to its golden Buddhist temples, French-colonial architecture, hiking trails, nearby elephant sanctuaries — and now, glamorous new digs. Last year, the design-forward Azerai opened inside a century-old French-colonial building that was formerly an officer’s quarters. The debut concept from Aman Resorts founder Adrian Zecha has airy, light wood interiors that nod to local culture in their use of batik textiles and Laotian artwork. There’s also an 80-foot swimming pool in a tree-shaded central courtyard. The upcoming Rosewood Luang Prabang aims to be a destination in itself. Opening in mid 2018, this highly anticipated resort will feature pavilion-style villas, luxury tents, and a spa that seems to float above the jungle. —Kate Springer

It’s easy to see why this outcrop of land just an hour’s drive from Melbourne has long been a weekend retreat for the city’s well-heeled residents. Rolling vineyards in its interior give way to seaside villages and sandy shoreline. Travelers can swim with wild dolphins, visit wineries on horseback, or soar above the landscape in a gondola. And with a new flurry of openings, the region has begun to attract global attention. The latest addition is Point Leo Estate on the peninsula’s southernmost point. Set on 330 acres, it combines a tasting room, a 110-seat fine-dining restaurant, and a sculpture park, with more than 50 works by Australian and international artists like George Rickey and Inge King. Its arrival follows the launch of Jackalope, a seductive, art-infused boutique hotel neighboring a working winery. Elsewhere, Peninsula Hot Springs, a day spa set amid geothermal pools, is slated to unveil seven new pools and a new treatment list in 2018. —Carrie Hutchinson


With more than 300 days of sunshine each year, the southeastern corner of Washington state is home to three flourishing viticultural regions: the Columbia, Walla Walla, and Yakima Valleys. But in recent years Walla Walla has come into its own as the next must-visit destination for oenophiles, golfers, and cyclists. With more than 140 wineries producing European-style Syrahs, Cabernets, and Merlots, there’s no shortage of tasting rooms in the valley, which hosts four weekend-long wine events each year. The region gets its first high-end resort in February, when Va Piano winemaker Justin Wylie and James Beard Award–winning chef Jason Wilson open the 10-suite Eritage on a 300-acre plot north of the city of Walla Walla.
Golf Weekends: Great for team building and re-connecting with friends, golf getaways can include a day trip to a nearby public course or a weekend vacation to a luxury resort. Plan on PGA courses in California, check into a famous resort in Florida or play a few rounds on your business trip to Las Vegas. Best vacations for golfers can also mean a day trip to a nearby golf course which is fun and cheap.
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In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
Tel Aviv has attracted a lot of attention for its nightlife and creative culinary scene in recent years. These days its center of gravity has shifted south, to the site of the ancient port town of Jaffa (technically part of the city itself). This month, the Setai opens in a former Ottoman prison; a new W Hotel housed in a 19th-century former convent and pilgrims’ hospice is scheduled to open in March. It’s just the latest in a growing list of upscale hotels, restaurants, and boutiques to arrive among the winding streets of this former fishing village. Jaffa’s once-shabby flea market is now populated by a number of high-end antique dealerships, which sit alongside trendy cafés and bars — many offering live music into the night. Don’t miss Maskit, an iconic Israeli fashion house known for its embroidery that has been recently reincarnated after closing in the 1990s. Numerous interesting chefs have also set up shop among Jaffa’s churches, mosques, and archaeological sites. Try Beit Kandinof, a restaurant housed in a 17th-century building, where creative dishes like artichoke-and-pesto bruschetta are served alongside local art exhibits. —Sara Toth Stub
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Rising above its associations with the annual hot-air-balloon festival, Albuquerque will this year set out to prove itself as a fully-fledged destination. The Sawmill District, just north of the historic Old Town, is being revived as a creative center, anchored by the arrival of the Hotel Chaco. The design of this boutique property, which opened in April, is inspired by the state’s indigenous culture, with handmade Navajo wool textiles and pueblo-inspired motifs. Come spring, downtown ABQ will also see the arrival of a new entertainment hub: the $40 million One Central, which will have a sleek bowling lounge, as well as upscale stores and restaurants. And just outside town, visitors will soon be able to experience the striking Sandia Mountains in a nail-biting new way. The proposed Mountain Coaster, an alpine sled-style ride that plunges riders down the mountainside in a total vertical drop of 380 feet, is due to open this fall. Getting to Albuquerque is becoming even easier, thanks to new nonstop flights from major U.S. cities via Southwest, United, and Alaska Airlines. —Melanie Lieberman


Thai tourism is as robust as ever: more than 21 million international visitors poured into the capital in 2016, making it the world’s most visited city. To accommodate all those arrivals, the metropolis is welcoming a bevy of posh new hotels in the coming year. The Waldorf Astoria Bangkok will have a spa, rooftop bar, and outdoor infinity pool overlooking the Royal Bangkok Sports Club, while the 155-room Bangkok Edition will open this summer in MahaNakhon, a towering skyscraper with a swirl of cubical cutouts wrapping around the building. Four Seasons and Capella both have properties in the works on the Chao Phraya Estate, a lush riverfront development that’s part shopping and dining destination, part tropical escape. The Michelin Guide will make its long-awaited debut here this year, drawing attention to one of the world’s most dynamic culinary scenes. And for art lovers, there’s a flock of brand-new multipurpose creative spaces to explore, including the Thailand Creative & Design Center, which just relocated to a former General Post Office on historic Charoen Krung Road; Warehouse 30, a series of World War II-era warehouses revamped by starchitect Duangrit Bunnag; and ChangChui, an immense complex of bars, shops, and restaurants constructed out of upcycled materials, including an airplane salvaged from the scrap pile. —Diana Hubbell
With its recent 150th anniversary celebration, pop-culture cred (Drake, Ryan Gosling, and Justin Bieber have Canadian roots), and charismatic prime minister, the Great White North has finally begun to receive the international recognition it deserves — and Toronto has been preening itself for this lead role. Luxe properties and forward-thinking restaurants have been popping up across the city: there’s Queen Street’s historic Broadview Hotel, which reopened in the burgeoning East End with guest-room details like vinyl turntables and burgundy velvet drapes, and the stylish Bisha Hotel downtown, where the likes of Lenny Kravitz and celebrity chef Akira Back have lent their design and culinary expertise. In stereotypically modest Canadian fashion, Brothers Food + Wine — one of the city’s most exciting new openings — is housed inside a tiny, nondescript space just above the Bay Street subway station, but dazzles with seasonal dishes like crispy steelhead trout with braised gem lettuce and yogurt-and-caper sauce. Next up: in Spring 2018, the Museum of Contemporary Art will move into a century-old former factory in the Junction Triangle. —Jennifer Salerno
In addition to more than 100,000 artifacts, including pieces currently stored in the vaults of the Egyptian Museum in Cairo, the new museum will sport a Modernist design courtesy of Heneghan Peng Architects. Chosen from more than 1,550 design proposals from architects in 82 countries, the final building will echo both the geography of the plateau on which it rests as well as the Pyramids themselves. When the museum partially opens in 2018, visitors in the immense atrium can soak in the majestic sight of both the Pyramid of Menkaure and the Great Pyramid of Khufu from a floor-to-ceiling glass wall. —Diana Hubbell
Flight Detroit - Orlando (DTW - MCO) $61+ Flight Houston - Orlando (HOU - MCO) $73+ Flight Houston - Orlando (IAH - MCO) $73+ Flight Washington - Orlando (BWI - MCO) $79+ Flight Philadelphia - Orlando (PHL - MCO) $83+ Flight Chicago - Orlando (ORD - MCO) $87+ Flight Denver - Orlando (DEN - MCO) $89+ Flight Hartford - Orlando (BDL - MCO) $95+ Flight Washington - Orlando (DCA - MCO) $97+ 

Overnight Trips with Kids: Most kids love to travel. Teach them to pack their own bag and allow them to participate in choosing the next destination by asking about their favorite things to see and do. While some romantic inns require guests to be over a certain age, most hotels and resorts not only welcome kids but also pamper them with special gifts and amenities. If you want to bring your family dog or pet with you, it's a good idea to research any additional fees and restrictions ahead of time, especially if you have to fly to get to your vacation destination.
While São Paulo’s concrete sprawl doesn’t offer the verdant beauty or mythic beaches of Rio de Janeiro, its thriving art and food scene has in recent years transformed what was once just Brazil’s financial capital into its cultural epicenter. Stroll the city’s gritty alleyways and avenues to see where celebrated street artists Os Gemeos and Eduardo Kobra got their start. São Paulo’s Art Biennial, which is second to Venice’s in longevity, kicks off in September 2018 and showcases contemporary talent, both international and homegrown. For a truly immersive experience into Brazilian fare, don’t miss Alex Atala’s D.O.M., named one of the best restaurants in the world. Atala champions native ingredients — from priprioca root to ants, often foraged from the Amazon region by the chef himself — and weaves them into his inventive dishes. The arrival of luxe hotel brands is another signal of the city’s burgeoning cosmopolitan status. The prestigious Oetker Collection, with only nine other properties (in glitzy places like Seychelles and the Côte d’Azur), recently opened Palácio Tangará, a gorgeously appointed mansion set in leafy Burle Marx Park, a welcome oasis from the city’s high-rises. The Four Seasons will also debut a new property in mid 2018, marking the brand’s first foray in the country. —Karen I. Chen

For many years, analysts had predicted that jetBlue's growth rate would become unsustainable. Despite this, the airline continued to add planes and routes to the fleet at a brisk pace. In addition in 2006, the IAM (International Association of Machinists) attempted to unionize JetBlue's "ramp service workers", in a move that was described by JetBlue's COO Dave Barger as "pretty hypocritical", as the IAM opposed jetBlue's creation when it was founded as New Air in 1998. The union organizing petition was dismissed by the National Mediation Board because fewer than 35 percent of eligible employees supported an election.[citation needed]

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