jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
With its recent 150th anniversary celebration, pop-culture cred (Drake, Ryan Gosling, and Justin Bieber have Canadian roots), and charismatic prime minister, the Great White North has finally begun to receive the international recognition it deserves — and Toronto has been preening itself for this lead role. Luxe properties and forward-thinking restaurants have been popping up across the city: there’s Queen Street’s historic Broadview Hotel, which reopened in the burgeoning East End with guest-room details like vinyl turntables and burgundy velvet drapes, and the stylish Bisha Hotel downtown, where the likes of Lenny Kravitz and celebrity chef Akira Back have lent their design and culinary expertise. In stereotypically modest Canadian fashion, Brothers Food + Wine — one of the city’s most exciting new openings — is housed inside a tiny, nondescript space just above the Bay Street subway station, but dazzles with seasonal dishes like crispy steelhead trout with braised gem lettuce and yogurt-and-caper sauce. Next up: in Spring 2018, the Museum of Contemporary Art will move into a century-old former factory in the Junction Triangle. —Jennifer Salerno

Vacation Packages: More hotels, resorts and inns offer romantic, family, wedding, honeymoon and other packages than people realize. If your heart is set on a particular getaway, check their web site for current offers. In some cases, the property will offer a romantic package that you can add on to the cost of your stay, such as flowers or a gift that can be prepared ahead of time. In other cases, the romantic package will include the room rate as well. When you are researching the best places to vacation, it pays to check for packages.
In October 2013, jetBlue introduced Mint, a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the Airbus A321-231 aircraft ordered by jetBlue. These planes are outfitted with winglets, as well as with "lie flat" seats, and moveable partitions that can create small suites on the airplane.[56] Called "Mint" by jetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.[57]
On December 13, 2007, jetBlue and Germany-based Lufthansa announced jetBlue's intent to sell 19% of jetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they plan to seek operational cooperation with jetBlue.[30] Lufthansa plans to offer connections to JetBlue flights in Boston, New York (JFK), and Orlando International Airport (no longer a connection).[31]
On October 25, 2016 JetSuiteX announced that JetBlue had made a minority equity investment in JetSuiteX. Part of the agreement also gave JetBlue a seat on JetSuite's board of directors. Reasons for the investment was outlined by CEO Robin Hayes "Our investment in JetSuite makes sense as we continue to execute on our west coast plan and invest in innovative ideas that reflect the disruptive spirit of JetBlue."[143] In JetBlue's 1st quarter 2018 investor call JetBlue's CFO Steven Priest Confirmed they currently hold about 10% [144] of JetSuiteX.
On December 13, 2007, jetBlue and Germany-based Lufthansa announced jetBlue's intent to sell 19% of jetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they plan to seek operational cooperation with jetBlue.[30] Lufthansa plans to offer connections to JetBlue flights in Boston, New York (JFK), and Orlando International Airport (no longer a connection).[31]
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
On July 24, 2007, jetBlue reported that its second-quarter revenue increased to $730 million, compared to $612 in 2006. Second quarter net income grew to $21 million for the quarter, from $14 million the previous year. CEO David Barger said the airline will take delivery of three fewer planes this year and will sell three planes from their current fleet, "slowing capacity growth ... to strengthen our balance sheet and facilitate earnings growth", but will continue to add two to four new destinations each year.[25]

With its recent 150th anniversary celebration, pop-culture cred (Drake, Ryan Gosling, and Justin Bieber have Canadian roots), and charismatic prime minister, the Great White North has finally begun to receive the international recognition it deserves — and Toronto has been preening itself for this lead role. Luxe properties and forward-thinking restaurants have been popping up across the city: there’s Queen Street’s historic Broadview Hotel, which reopened in the burgeoning East End with guest-room details like vinyl turntables and burgundy velvet drapes, and the stylish Bisha Hotel downtown, where the likes of Lenny Kravitz and celebrity chef Akira Back have lent their design and culinary expertise. In stereotypically modest Canadian fashion, Brothers Food + Wine — one of the city’s most exciting new openings — is housed inside a tiny, nondescript space just above the Bay Street subway station, but dazzles with seasonal dishes like crispy steelhead trout with braised gem lettuce and yogurt-and-caper sauce. Next up: in Spring 2018, the Museum of Contemporary Art will move into a century-old former factory in the Junction Triangle. —Jennifer Salerno


It’s one of the world’s great wine capitals, and like any great vintage, Mendoza is only getting better with age. Start your tasting tour in the Uco Valley, where Casa de Uco’s vineyard-view eco-villas will debut this year. Head down the road to to Vines of Mendoza’s Winemakers’ Village for small-production wines from the likes of Corazón del Sol and SuperUco, and to dine at winery Bodega Monteviejo, where renowned Spanish chef Nadia Harón cooks up Mediterranean-tinged fare inspired by the wines. In Maipú, wineries like Club Tapiz and Trapiche are giving visitors a true taste of the local terroir, using produce grown on the vineyard grounds in their restaurants. Back in town, plot your return trip over a pie at Francis Mallman’s year-old pizzeria, Orégano. With new direct flights from Lima, Panama City, Rio de Janeiro, and São Paulo, and low-cost carrier Norwegian Air plotting dozens of new routes, tacking a Mendoza stop on to your next South American itinerary will be a breeze. —Sorrel Moseley-Williams
Overnight Trips with Kids: Most kids love to travel. Teach them to pack their own bag and allow them to participate in choosing the next destination by asking about their favorite things to see and do. While some romantic inns require guests to be over a certain age, most hotels and resorts not only welcome kids but also pamper them with special gifts and amenities. If you want to bring your family dog or pet with you, it's a good idea to research any additional fees and restrictions ahead of time, especially if you have to fly to get to your vacation destination.
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6. Get credit or refunds for hotel price drops. If you find a lower price on Travelocity or a competitor site two or more days before your scheduled hotel check-in date, Travelocity will refund or credit you the difference. As with flight price drops, you’ll also receive a $50 coupon for a future hotel or hotel + flight package valued at $100 or more. To file a claim, fill out a Travelocity Price Guarantee application within two days after booking the hotel.
Thai tourism is as robust as ever: more than 21 million international visitors poured into the capital in 2016, making it the world’s most visited city. To accommodate all those arrivals, the metropolis is welcoming a bevy of posh new hotels in the coming year. The Waldorf Astoria Bangkok will have a spa, rooftop bar, and outdoor infinity pool overlooking the Royal Bangkok Sports Club, while the 155-room Bangkok Edition will open this summer in MahaNakhon, a towering skyscraper with a swirl of cubical cutouts wrapping around the building. Four Seasons and Capella both have properties in the works on the Chao Phraya Estate, a lush riverfront development that’s part shopping and dining destination, part tropical escape. The Michelin Guide will make its long-awaited debut here this year, drawing attention to one of the world’s most dynamic culinary scenes. And for art lovers, there’s a flock of brand-new multipurpose creative spaces to explore, including the Thailand Creative & Design Center, which just relocated to a former General Post Office on historic Charoen Krung Road; Warehouse 30, a series of World War II-era warehouses revamped by starchitect Duangrit Bunnag; and ChangChui, an immense complex of bars, shops, and restaurants constructed out of upcycled materials, including an airplane salvaged from the scrap pile. —Diana Hubbell
It’s no secret that Fiji is home to some of the world’s most spectacular scenery — powdery beaches fringed with palms, crystalline waters with colorful reefs, and rugged coastlines covered in greenery. But the islands’ new crop of luxury accommodations is making a case for the archipelago’s man-made phenomena as well. At the exclusive, family-owned Kokomo Private Island Resort, which is spread across 140 acres of dense tropical rain forest and white-sand beaches, guests will have their pick of 21 beach villas (among the most spacious in Fiji) and four hilltop residences featuring infinity pools and walled tropical gardens. If you’re a diver, you’re in luck: the Great Astrolabe Reef, which is teeming with kaleidoscopic corals and exotic marine life (like reef sharks, rays, and dolphinfish), is in the resort’s backyard. The luxury ante will only be upped in March when a Six Senses debuts on Malolo Island. Set on a private beach, the boutique property will offer the brand’s namesake spa and wellness offerings (including yoga, meditation, and nutrition and sleep counseling), plus a restaurant with ingredients sourced from the resort garden. Also slated to open in 2018: Nihi Fiji, from hotelier James McBride and Christopher Burch — the same duo behind Nihi Sumba Island, which Travel + Leisure readers named the best hotel in the world for 2017. —Melanie Lieberman
JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]
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