Following the February 2007 incident in which the airline was forced to cancel nearly 1,700 flights due to winter storms, jetBlue's board of directors replaced founder and Chief Executive Officer David Neeleman with Dave Barger.[21] He had politicked the board, while Neeleman was busy publicly apologizing. Barger's ascendancy caused widespread demoralization in the ranks.[22] He became JetBlue's new Chief Executive Officer on May 10, 2007.[23] Neeleman, the company's founder and largest individual investor, became a nonexecutive chairman as a result of the change.[24]
Wilderness Adventures: Getting close to nature can be an experience of a lifetime, especially for those of us who spend most of our time working at a desk. There are many cool tours and safaris to go on in the United States that are great for kids and grown-ups alike. See the amazing Aurora Borealis (Northern Lights), polar bears, moose and other wildlife on one of the national parks or sign up for a week-long adventure. Find great things to do in the U.S.
On July 24, 2007, jetBlue reported that its second-quarter revenue increased to $730 million, compared to $612 in 2006. Second quarter net income grew to $21 million for the quarter, from $14 million the previous year. CEO David Barger said the airline will take delivery of three fewer planes this year and will sell three planes from their current fleet, "slowing capacity growth ... to strengthen our balance sheet and facilitate earnings growth", but will continue to add two to four new destinations each year.[25]
Those who think they’ve seen and done it all in the Bahamas should think again. Baha Mar, the multibillion dollar hotel and casino development on Nassau’s Cable Beach, will be fully up and running when Rosewood resorts launches there this spring. (Baha Mar’s Grand Hyatt and SLS properties are already drawing visitors with their sophisticated, contemporary rooms.) On neighboring Paradise Island, the iconic Ocean Club resort is under new management with Four Seasons. And at Atlantis, the adults-focused Cove resort now has an outpost of Sip Sip restaurant, Julie Lightbourn’s Harbour Island favorite, while the family-friendly Coral Towers debuted a new lobby, guest rooms, and pool courtesy of star hotel designer Jeffrey Beers. And T+L’s World’s Best winner Kamalame Cay has added stylish beach bungalows — stand-alone suites that start at a whopping 450 square feet and feature private verandas and outdoor showers. —Jacqueline Gifford
A picture-perfect trio of islands lapped by turquoise waters, the Maltese archipelago has all the charm of nearby Sicily with far fewer tourists. Valletta, the tiny nation’s capital and a UNESCO World Heritage site, feels like something plucked straight from Westeros. The historic walled city dates back to 1565, and has a vibe that’s Mediterranean with a North African twist. This underrated destination is finally stepping into the global limelight as a 2018 European Capital of Culture. To celebrate the occasion, the city has planned more than 140 projects and 400 events throughout the year. The festivities begin on January 20, with contemporary dance, a choral symphony, and acrobatic performances across the city’s four main squares. Should you miss the grand opening, swing by in February for Carnival, or in June for the Malta International Arts Festival and the Valletta Film Festival. —Diana Hubbell
As of April 2019, jetBlue Airways flies to 102 destinations in North, Central, and South America; including destinations in Aruba, The Bahamas, Barbados, Bermuda, Cayman Islands, Colombia, Costa Rica, Cuba, the Dominican Republic, Ecuador, Grenada, Haiti, Jamaica, Mexico, Peru, Puerto Rico, Saint Maarten, Saint Lucia, Trinidad and Tobago, Turks and Caicos Islands, and the United States.[100]
For many years, analysts had predicted that jetBlue's growth rate would become unsustainable. Despite this, the airline continued to add planes and routes to the fleet at a brisk pace. In addition in 2006, the IAM (International Association of Machinists) attempted to unionize JetBlue's "ramp service workers", in a move that was described by JetBlue's COO Dave Barger as "pretty hypocritical", as the IAM opposed jetBlue's creation when it was founded as New Air in 1998. The union organizing petition was dismissed by the National Mediation Board because fewer than 35 percent of eligible employees supported an election.[citation needed]
For many years, analysts had predicted that jetBlue's growth rate would become unsustainable. Despite this, the airline continued to add planes and routes to the fleet at a brisk pace. In addition in 2006, the IAM (International Association of Machinists) attempted to unionize JetBlue's "ramp service workers", in a move that was described by JetBlue's COO Dave Barger as "pretty hypocritical", as the IAM opposed jetBlue's creation when it was founded as New Air in 1998. The union organizing petition was dismissed by the National Mediation Board because fewer than 35 percent of eligible employees supported an election.[citation needed]
This German town lays claim to not one but two of the world’s greatest opera houses. Most music lovers know about the acoustically perfect Bayreuth Festspielhaus, built in 1876 by composer Richard Wagner as the home for his summer music festival. But the city also contains the grandest Baroque theater in the world, the Margravial Opera House, built between 1744 and 1748 by Princess Wilhelmina of Prussia. Named a UNESCO World Heritage site in 2012, the theater has been closed for repairs for the past six years. It reopens in April 2018 with a performance of Artaserse by the 18th-century German composer Johann Adolph Hasse (tickets go on sale in February). Bayreuth also makes an excellent starting point from which to explore the rest of the region, famous for its hundreds of Bavarian biergartens and vineyards producing internationally renowned Franconian wines. —Christopher Tkaczyk
This German town lays claim to not one but two of the world’s greatest opera houses. Most music lovers know about the acoustically perfect Bayreuth Festspielhaus, built in 1876 by composer Richard Wagner as the home for his summer music festival. But the city also contains the grandest Baroque theater in the world, the Margravial Opera House, built between 1744 and 1748 by Princess Wilhelmina of Prussia. Named a UNESCO World Heritage site in 2012, the theater has been closed for repairs for the past six years. It reopens in April 2018 with a performance of Artaserse by the 18th-century German composer Johann Adolph Hasse (tickets go on sale in February). Bayreuth also makes an excellent starting point from which to explore the rest of the region, famous for its hundreds of Bavarian biergartens and vineyards producing internationally renowned Franconian wines. —Christopher Tkaczyk
Known as the Tibet of Japan, the remote Iya Valley is tucked away in the mountainous interior of Shikoku, the least visited of the country’s four main islands. Tourism to the region took a leap forward when it hosted the World Rafting Championship in 2017 — putting its turquoise Class Four rapids firmly on the adventure-travel map. New ziplines and hiking trails are sprouting up in the canyons, while upgrades have been made to accommodations in the area’s traditional thatched-roof farmhouses, or minkas. Chiiori House is the most luxurious; the property also maintains an excellent portfolio of more affordable options. —Adam Harney Graham
On October 25, 2016 JetSuiteX announced that JetBlue had made a minority equity investment in JetSuiteX. Part of the agreement also gave JetBlue a seat on JetSuite's board of directors. Reasons for the investment was outlined by CEO Robin Hayes "Our investment in JetSuite makes sense as we continue to execute on our west coast plan and invest in innovative ideas that reflect the disruptive spirit of JetBlue."[143] In JetBlue's 1st quarter 2018 investor call JetBlue's CFO Steven Priest Confirmed they currently hold about 10% [144] of JetSuiteX.
Last summer, the museum expanded its artistic footprint by over 130,000 square feet, making it the largest contemporary art space in the country. The new Building 6 houses long-term installations by artists like James Turrell, Louise Bourgeois, and Jenny Holzer. Two new museums are still in the works for North Adams, both spearheaded by former Guggenheim director Thomas Krens. At the Global Contemporary Art Museum, curators will work directly with artists to acquire and commission site-specific pieces, while the Extreme Model Railroad & Contemporary Architecture Museum will showcase works by the likes of Frank Gehry and Zaha Hadid, all built in miniature as part of an elaborate model train system. Design is also top-of-mind at Tourists, a modern take on the roadside motel that’s set to open this summer. The resort — situated on 55 acres at the convergence of the Appalachian and Mohawk Trails — will have 48 rooms, each with floor-to-ceiling windows that put the focus on surrounding vistas. —Fiorella Valdesolo
Those with a predilection for high-thread-count sheets will soon be able to luxuriate at the Grand Bohemian Hotel, a ritzy boutique property with Carolina charm. In the meantime, discerning visitors can bunk at the swank Westin Poinsett, a historic hotel that was rescued from the wrecking ball in the late '90s, laying the groundwork for Greenville’s great Southern revival. —Rachel Tepper Paley

It’s no secret that Fiji is home to some of the world’s most spectacular scenery — powdery beaches fringed with palms, crystalline waters with colorful reefs, and rugged coastlines covered in greenery. But the islands’ new crop of luxury accommodations is making a case for the archipelago’s man-made phenomena as well. At the exclusive, family-owned Kokomo Private Island Resort, which is spread across 140 acres of dense tropical rain forest and white-sand beaches, guests will have their pick of 21 beach villas (among the most spacious in Fiji) and four hilltop residences featuring infinity pools and walled tropical gardens. If you’re a diver, you’re in luck: the Great Astrolabe Reef, which is teeming with kaleidoscopic corals and exotic marine life (like reef sharks, rays, and dolphinfish), is in the resort’s backyard. The luxury ante will only be upped in March when a Six Senses debuts on Malolo Island. Set on a private beach, the boutique property will offer the brand’s namesake spa and wellness offerings (including yoga, meditation, and nutrition and sleep counseling), plus a restaurant with ingredients sourced from the resort garden. Also slated to open in 2018: Nihi Fiji, from hotelier James McBride and Christopher Burch — the same duo behind Nihi Sumba Island, which Travel + Leisure readers named the best hotel in the world for 2017. —Melanie Lieberman
With more than 300 days of sunshine each year, the southeastern corner of Washington state is home to three flourishing viticultural regions: the Columbia, Walla Walla, and Yakima Valleys. But in recent years Walla Walla has come into its own as the next must-visit destination for oenophiles, golfers, and cyclists. With more than 140 wineries producing European-style Syrahs, Cabernets, and Merlots, there’s no shortage of tasting rooms in the valley, which hosts four weekend-long wine events each year. The region gets its first high-end resort in February, when Va Piano winemaker Justin Wylie and James Beard Award–winning chef Jason Wilson open the 10-suite Eritage on a 300-acre plot north of the city of Walla Walla.

Rising above its associations with the annual hot-air-balloon festival, Albuquerque will this year set out to prove itself as a fully-fledged destination. The Sawmill District, just north of the historic Old Town, is being revived as a creative center, anchored by the arrival of the Hotel Chaco. The design of this boutique property, which opened in April, is inspired by the state’s indigenous culture, with handmade Navajo wool textiles and pueblo-inspired motifs. Come spring, downtown ABQ will also see the arrival of a new entertainment hub: the $40 million One Central, which will have a sleek bowling lounge, as well as upscale stores and restaurants. And just outside town, visitors will soon be able to experience the striking Sandia Mountains in a nail-biting new way. The proposed Mountain Coaster, an alpine sled-style ride that plunges riders down the mountainside in a total vertical drop of 380 feet, is due to open this fall. Getting to Albuquerque is becoming even easier, thanks to new nonstop flights from major U.S. cities via Southwest, United, and Alaska Airlines. —Melanie Lieberman

^ Jump up to: a b c "JetBlue 2017 Annual Report" (PDF). p. 8. Retrieved 2018-09-19. We are a predominately point-to-point system carrier, with the majority of our routes touching at least one of our six Focus Cities: New York, Boston, Fort Lauderdale-Hollywood, Orlando, Long Beach and San Juan, Puerto Rico. During 2017, over 92% of our Customers flew on nonstop itineraries.


Flight Chicago - New York (ORD - LGA) $91+ Flight Atlanta - Newark (ATL - EWR) $99+ Flight Orlando - Newark (MCO - EWR) $105+ Flight Fort Lauderdale - Newark (FLL - EWR) $114+ Flight Fort Lauderdale - New York (FLL - LGA) $127+ Flight Houston - Newark (HOU - EWR) $138+ Flight Houston - Newark (IAH - EWR) $138+ Flight Chicago - New York (ORD - JFK) $140+ Flight Los Angeles - New York (LAX - LGA) $140+ Flight Dallas - New York (DFW - LGA) $153+ Flight Miami - New York (MIA - LGA) $167+ Flight Atlanta - New York (ATL - JFK) $182+ Flight Chicago - Newark (ORD - EWR) $188+ Flight Los Angeles - Newark (LAX - EWR) $191+ Flight Oakland - Newark (OAK - EWR) $193+ Flight Houston - New York (HOU - LGA) $201+ Flight Dallas - Newark (DFW - EWR) $209+ Flight San Francisco - New York (SFO - LGA) $210+ Flight Oakland - New York (OAK - LGA) $213+ Flight Seattle - New York (SEA - JFK) $217+ Flight Los Angeles - New York (LAX - JFK) $231+ Flight San Francisco - Newark (SFO - EWR) $231+ Flight Ontario - New York (ONT - JFK) $237+ Flight San Francisco - New York (SFO - JFK) $237+
JetBlue Airways Corporation (NASDAQ: JBLU), stylized as jetBlue, is an American low-cost airline headquartered in New York City. A major air carrier and the sixth-largest airline in the United States. JetBlue is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah[6][7] and Orlando, Florida.
The jewel of the Adriatic Sea, Croatia is home to more than 1,200 islands, but travel between them has long been dictated by expensive yacht charters and sluggish public ferries. In 2018, that’s set to change, now that UberBOAT, from the popular ride-sharing app, has launched on-demand transfers and private tours along the Dalmatian Coast. Hit the high seas in the direction of Šolta, a hilly isle a mere nine nautical miles from Split (the second-largest city in Croatia).
Best Family Vacations Whether you want to take a trip to a relatively undiscovered destination or vacation in a famous resort town, the choice of the best vacation spots will depend on your budget and personal preferences. A wide range of inexpensive family vacations are available just a short drive away, inviting you to go on a two day trip or a week long getaway. Popular places to visit with kids include San Francisco, Portland and Washington, D.C. Kids of all ages will be kept busy at children’s museums, great parks, botanical gardens, kid-friendly restaurants and unique hands-on attractions. For a quieter family holiday, consider a full service resort on the beach or one with a waterpark near you.
The city has cemented its reputation as a must-visit destination with its most recent honor: it’s been named 2018 World Design Capital, the first ever in the Americas. It’s no wonder: despite challenges like the recent earthquake, young Mexican creatives are no longer searching for opportunities abroad but staying to build something meaningful at home. Their success is evident in arts initiatives like Zonamaco and the Material Art Fair in February, Design Week Mexico in October, and the Condo Fair, which will debut in Mexico’s capital in April. Aesthetes have plenty of design-forward places to stay and eat, too. Bed down at Downtown Mexico, the newest hotel by Grupo Habita, which plans to open another property, Catedral M X, nearby in 2018. Or book a room at the Four Seasons Hotel Mexico City, which unveiled an ambitious redesign by Gilles & Boissier in 2016. Dine at Enrique Olvera’s world-famous Pujol, which relocated last year to a mid-century house and has a fresh, pared-down look. The new space is outfitted in natural materials — a fitting design for a restaurant that celebrates wood-fired cooking. —Laura Itzkowitz
Golf Weekends: Great for team building and re-connecting with friends, golf getaways can include a day trip to a nearby public course or a weekend vacation to a luxury resort. Plan on PGA courses in California, check into a famous resort in Florida or play a few rounds on your business trip to Las Vegas. Best vacations for golfers can also mean a day trip to a nearby golf course which is fun and cheap.
Beyond offering a glimpse into ancient history, Jordan is also making a name for itself as a luxury destination. Hilton opened the Dead Sea Resort & Spa in March 2017, making it the first Hilton in the country. Located at the lowest point on earth, some 1,345 feet below sea level, the resort offers beach access, Middle Eastern cuisine, and treatments containing the mineral-rich black mud. —Jess McHugh 

For proof of Abu Dhabi’s burgeoning status as the cultural capital of the Middle East, look no further than Saadiyat Cultural District, which is quickly becoming a treasure trove of world-class art and groundbreaking architecture. The multibillion-dollar initiative has already resulted in one major project, the Jean Nouvel-designed Louvre Abu Dhabi, which opened in November. Though its construction was controversial, the museum has quickly become the premier creative beacon in the Emirates. Work is under way nearby on the Zayed National Museum, by Norman Foster; the Abu Dhabi Performing Arts Centre, by Zaha Hadid Architects; and the Frank Gehry-designed Guggenheim Abu Dhabi, which when completed will be the largest Guggenheim museum in the world. The city’s hotel-building campaign is also in full swing: this year Marriott debuted a 400-room hotel in the Al Forsan sports center, and next year will see the opening of the Abu Dhabi Edition and Saadiyat Rotana Resort & Villas. —Dylan Essertier
Over the past few years, South Korea’s Gangwon Province has shed its sleepy past and come into its own as a prime winter-sports destination — a transformation that will take center stage during the Pyeongchang Winter Olympics (February 9–25). Ahead of the big event, the region will debut a new high-speed rail line that will whisk travelers from Incheon International Airport to the resort town in just 70 minutes, making it easier to access the Taebaek Mountains’ panoramic pistes and tourist-friendly attractions. Powder hounds will want to lodge at the InterContinental Alpensia Pyeongchang Resort, which commands a prime location at the foot of the Alpensia ski slopes, steps from two Olympic-class runs, and is one of a handful of hotels built for the games. Break from all the outdoor action at the Ocean 700 indoor water park, complete with wave pools and tubing rides. —Talia Avakian
On March 19, 2008, jetBlue added Orlando, Florida as a gateway focus city to international destinations in the Caribbean, Mexico, and South America. New international routes from Orlando International Airport include Cancún, Mexico, Bridgetown, Barbados, Bogotá, Colombia, Nassau, Bahamas, San José, Costa Rica, and Santo Domingo, Dominican Republic. In conjunction with the addition of new routes the airline will continue significant expansion of operations at Orlando International Airport including a planned 292-room lodge that will house trainees attending the existing "JetBlue University" training facility (opened in 2015).[33]
As Bali goes increasingly upmarket, it now offers visitors access to a buzzing food scene in Ubud, its cultural capital, as well as an island-wide luxury-hotel boom. The Ubud Food Festival, which is in its fourth year, showcases the diverse flavors of the Indonesian archipelago in dozens of events, including cook-offs, demos, talks, food tours, and events in new restaurants. Notable newcomers on the town’s food scene include Spice, a casual Asian-fusion restaurant from Chris Salans, formerly Bouley Bakery’s chef de cuisine and head chef at Thomas Keller’s Bouchon; Room4Dessert from Will Goldfarb, whose now-closed avant-garde New York eatery of the same name won him a James Beard nomination; and Moksa, a vegan café, bakery, and organic farm with its own grocery. Heading up the wave of new high-end hotels is luxury Japanese chain Hoshino Resorts, which unveiled Hoshinoya Bali, 30 thatched-roof villas in the rain forest outside Ubud. Capella Ubud will launch 22 ultra-luxury tents, each with an outdoor saltwater Jacuzzi pool, in early 2018. And Jumeirah Bali plans to debut 123 villas surrounded by tropical gardens in upscale Jimbaran in mid 2018. A two-year overhaul at Four Seasons Jimbaran Bay means its villas will now have bigger bedrooms and better ocean views, while at Four Seasons Sayan in the Ubud rain forest, guests are being offered a new activity: being rocked to sleep in a silk hammock in a bamboo hut by an former Buddhist nun, the resort’s wellness mentor. —Sharon McDonnell
6. Get credit or refunds for hotel price drops. If you find a lower price on Travelocity or a competitor site two or more days before your scheduled hotel check-in date, Travelocity will refund or credit you the difference. As with flight price drops, you’ll also receive a $50 coupon for a future hotel or hotel + flight package valued at $100 or more. To file a claim, fill out a Travelocity Price Guarantee application within two days after booking the hotel.
Tel Aviv has attracted a lot of attention for its nightlife and creative culinary scene in recent years. These days its center of gravity has shifted south, to the site of the ancient port town of Jaffa (technically part of the city itself). This month, the Setai opens in a former Ottoman prison; a new W Hotel housed in a 19th-century former convent and pilgrims’ hospice is scheduled to open in March. It’s just the latest in a growing list of upscale hotels, restaurants, and boutiques to arrive among the winding streets of this former fishing village. Jaffa’s once-shabby flea market is now populated by a number of high-end antique dealerships, which sit alongside trendy cafés and bars — many offering live music into the night. Don’t miss Maskit, an iconic Israeli fashion house known for its embroidery that has been recently reincarnated after closing in the 1990s. Numerous interesting chefs have also set up shop among Jaffa’s churches, mosques, and archaeological sites. Try Beit Kandinof, a restaurant housed in a 17th-century building, where creative dishes like artichoke-and-pesto bruschetta are served alongside local art exhibits. —Sara Toth Stub
As Canada's token middle child, Edmonton has long gotten short shrift amid its glitzier sisters (we're looking at you, Toronto and Vancouver). But no longer — food and museum news is casting a spotlight on Alberta’s capital city. After stints at Noma in Copenhagen and Manhattan's Daniel, chef Scott Downey returned to his hometown to open the Butternut Tree in September, with a focus on indigenous foods — grilled bannock with wild mushrooms and winged kelp; bison served with Saskatoon berry jus; maple-butter cake with black-currant jam. We're waiting to make our dinner reservations until the new Royal Alberta Museum opens its doors. Designed by Dialog architects on the site of a former Canada Post distribution center, the 419,000-square-foot space will include Ice Age horse fossils and a dig pit for children. To experience Edmonton’s indie side, stay at Crash Hotel, an homage to the Ace, which opened last winter. Its themed Hi-Fi room walls are lined with vintage speakers, and hangover pills are at the ready in the mini-bar. —Kathryn O’Shea-Evans
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]
Known as the Tibet of Japan, the remote Iya Valley is tucked away in the mountainous interior of Shikoku, the least visited of the country’s four main islands. Tourism to the region took a leap forward when it hosted the World Rafting Championship in 2017 — putting its turquoise Class Four rapids firmly on the adventure-travel map. New ziplines and hiking trails are sprouting up in the canyons, while upgrades have been made to accommodations in the area’s traditional thatched-roof farmhouses, or minkas. Chiiori House is the most luxurious; the property also maintains an excellent portfolio of more affordable options. —Adam Harney Graham 

Flight Dallas - Las Vegas (DFW - LAS) $55+ Flight Los Angeles - Las Vegas (LAX - LAS) $55+ Flight Oakland - Las Vegas (OAK - LAS) $55+ Flight Seattle - Las Vegas (SEA - LAS) $55+ Flight Houston - Las Vegas (IAH - LAS) $72+ Flight Denver - Las Vegas (DEN - LAS) $77+ Flight San José - Las Vegas (SJC - LAS) $77+ Flight Houston - Las Vegas (HOU - LAS) $82+ Flight San Francisco - Las Vegas (SFO - LAS) $97+ Flight Chicago - Las Vegas (ORD - LAS) $125+ Flight Minneapolis - Las Vegas (MSP - LAS) $130+ Flight Orlando - Las Vegas (MCO - LAS) $131+ Flight Philadelphia - Las Vegas (PHL - LAS) $137+ Flight Washington - Las Vegas (BWI - LAS) $155+ Flight Atlanta - Las Vegas (ATL - LAS) $162+ Flight Newark - Las Vegas (EWR - LAS) $167+ Flight Fort Lauderdale - Las Vegas (FLL - LAS) $168+ Flight Boston - Las Vegas (BOS - LAS) $173+ Flight Washington - Las Vegas (DCA - LAS) $176+ Flight Detroit - Las Vegas (DTW - LAS) $177+ Flight New York - Las Vegas (LGA - LAS) $186+ Flight New York - Las Vegas (JFK - LAS) $219+ Flight Chicago - Las Vegas (MDW - LAS) $233+ Flight Honolulu - Las Vegas (HNL - LAS) $336+
Finland’s Archipelago Sea is the world’s largest, with 25,000 miles of shoreline and innumerable islands. Still off the beaten track for international tourists, who gravitate toward Helsinki in summer and Lapland in winter, the archipelago is the well-kept secret of the Finns, generations of whom flock to family-owned islands. And there’s never been a better time to join them, with increased airlift — including transatlantic flights on Norwegian Air starting around $350 — and a burgeoning food and beverage scene in nearby Turku, Finland’s medieval capital. (Start at the Kauppahalli, or market hall, where the salmon is as fresh and flavorful as a summer tomato.) The archipelago has a subarctic glamour, with eerie, sunlit summer nights and dark winter days, its rocky, tree-lined islands dotted with storybook wooden cottages. Hike, bike, or drive the islands; or hole up on one all your own. —Molly McArdle
On July 24, 2007, jetBlue reported that its second-quarter revenue increased to $730 million, compared to $612 in 2006. Second quarter net income grew to $21 million for the quarter, from $14 million the previous year. CEO David Barger said the airline will take delivery of three fewer planes this year and will sell three planes from their current fleet, "slowing capacity growth ... to strengthen our balance sheet and facilitate earnings growth", but will continue to add two to four new destinations each year.[25]
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
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