On August 4, 2008, the Associated Press reported that jetBlue would replace their recycled pillows and blankets with an "eco-friendly" pillow and blanket package that passengers would have to purchase for use. Each package will cost $7 and will include a $5 coupon from retailer Bed, Bath and Beyond. This decision is the latest in a series of moves designed to increase revenue. jetBlue told the Associated Press that it expects to collect $40 million from passengers selecting seats with extra legroom and $20 million from passengers paying $15 to check a second bag. As of September 8, 2008 JetBlue charges passengers $10–30 for an extended-leg-room seat depending on the length of the flight.[37]
In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
It’s easy to see why this outcrop of land just an hour’s drive from Melbourne has long been a weekend retreat for the city’s well-heeled residents. Rolling vineyards in its interior give way to seaside villages and sandy shoreline. Travelers can swim with wild dolphins, visit wineries on horseback, or soar above the landscape in a gondola. And with a new flurry of openings, the region has begun to attract global attention. The latest addition is Point Leo Estate on the peninsula’s southernmost point. Set on 330 acres, it combines a tasting room, a 110-seat fine-dining restaurant, and a sculpture park, with more than 50 works by Australian and international artists like George Rickey and Inge King. Its arrival follows the launch of Jackalope, a seductive, art-infused boutique hotel neighboring a working winery. Elsewhere, Peninsula Hot Springs, a day spa set amid geothermal pools, is slated to unveil seven new pools and a new treatment list in 2018. —Carrie Hutchinson
Political strife and economic woes have taken a toll on Egypt’s tourism industry in recent years, but travelers will soon have a new reason to visit. On the arid plains of Giza not far from the Great Pyramids, a modern monument is under construction that’s more than two decades and nearly $1 billion in the making. The Grand Egyptian Museum will showcase the finest treasures of the pharaohs — including the body and golden funeral mask of Tutankhamen — in a structure spanning nearly 650,000 square feet.

Cruise ships and luxe lodges are familiar sights in western Greenland, but more recently, the untamed tundra of the east has begun opening up. Natural Habitat Adventures is leading the push: two seasons ago it debuted Base Camp Greenland, a seasonal eco-lodge comprising eight rustic but cozy tented cabins, which visitors use as a home base for exploring East Greenland by boat, helicopter, and on foot. When you’ve had enough of the wilderness, return to the western shore. Upscale additions there include the glamping retreat Camp Kiattua, which has tipi-like tents with fireplaces and fur-draped furnishings, and the new Ilimanaq Lodge, which feels like the Arctic’s answer to the overwater bungalow. Each of 15 Scandi-inspired cabins feature floor-to-ceiling windows and oceanfront terraces for whale-watching and iceberg-spotting. —Lila Battis
During the last few days of June and the first few days of July 2015, jetBlue began charging for bags in certain booking classes, leaving Southwest Airlines the only major U.S. carrier to not charge for bags. For the classes in which bag check fees are charged (generally the lowest class of fares offered; jetBlue offers 3 classes of fares), the cost is $20 for the first bag and $35 for the second, which is the lowest in the United States besides Frontier Airlines with similar prices.[62]
jetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. The idea was dropped, however, for several reasons: the negative connotation behind New York City taxis; the ambiguity of the word taxi with regard to air traffic control; and threats from investor JP Morgan to pull its share ($20 million of the total $128 million) of the airline's initial funding unless the name was changed.[13]
In 2011, JetBlue made interline agreements with Virgin Atlantic and Jet Airways, both of which have since been terminated.[112][113] Since 2012, JetBlue has had an interlining agreement with Air China. It also established an interline agreement with Porter Airlines connecting from Billy Bishop Toronto City Airport to US destinations through Boston and Newark.[114]

Last summer, the museum expanded its artistic footprint by over 130,000 square feet, making it the largest contemporary art space in the country. The new Building 6 houses long-term installations by artists like James Turrell, Louise Bourgeois, and Jenny Holzer. Two new museums are still in the works for North Adams, both spearheaded by former Guggenheim director Thomas Krens. At the Global Contemporary Art Museum, curators will work directly with artists to acquire and commission site-specific pieces, while the Extreme Model Railroad & Contemporary Architecture Museum will showcase works by the likes of Frank Gehry and Zaha Hadid, all built in miniature as part of an elaborate model train system. Design is also top-of-mind at Tourists, a modern take on the roadside motel that’s set to open this summer. The resort — situated on 55 acres at the convergence of the Appalachian and Mohawk Trails — will have 48 rooms, each with floor-to-ceiling windows that put the focus on surrounding vistas. —Fiorella Valdesolo
JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142] 

The TWA Hotel is the TWA Flight Center structure currently being rebuilt as 505-room hotel, preserving the Eero Saarinen headhouse while replacing the structures on either side of the headhouse. Situated in front of JetBlue's JFK terminal, JetBlue has stated that it estimates the ownership of the hotel would be between 5–10% of the final total investment.[138] The hotel will be an effective replacement for the Ramada Plaza JFK Hotel on the north end of the airport grounds in Building 144, which closed in 2009.
Just an hour and a half north of Melbourne, Nagambie Lakes is one of Australia’s oldest viticulture areas, with some vines dating back to the mid 19th century. This part of Victoria has long been considered a great day-trip destination for its outdoor activities — waterskiing, rowing, and sailing — and renowned wineries. Now there’s reason to linger, thanks to the November debut of the Mitchelton Hotel, a 58-room resort and spa at Mitchelton Winery. With its fine-dining restaurant, the Ministry of Chocolate, and 5½ miles of trails circumnavigating the vineyard, it’s the perfect base for a weekend in the region. Start your trip with a tasting on-site — Mitchelton is known for its Riesling — before venturing to other nearby wineries like Tahbilk, which has been producing quality vintages since 1861, and Goulburn Terrace, which specializes in natural wines. Other popular local vintners include McPherson Wines, David Traeger Wines, and Box Grove Vineyard. —John Scarpinato
Wilderness Adventures: Getting close to nature can be an experience of a lifetime, especially for those of us who spend most of our time working at a desk. There are many cool tours and safaris to go on in the United States that are great for kids and grown-ups alike. See the amazing Aurora Borealis (Northern Lights), polar bears, moose and other wildlife on one of the national parks or sign up for a week-long adventure. Find great things to do in the U.S.
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]
Weekend on the Beach: Weekend trips that include relaxing on the beach are always a good idea. Visit the Florida Keys where you can check into one of the island resorts or explore fun attractions and restaurants in Key West. During the summer, many lake and ocean beaches are within driving distance on the East Coast, West Coast, the South and Midwest. During the warmer season it's easy to plan a day trip or an affordable overnight stay. In the winter, inexpensive vacation spots may be harder to find and you may have to take a plane to get to a tropical beach in South Florida, Hawaii or the Caribbean.
This German town lays claim to not one but two of the world’s greatest opera houses. Most music lovers know about the acoustically perfect Bayreuth Festspielhaus, built in 1876 by composer Richard Wagner as the home for his summer music festival. But the city also contains the grandest Baroque theater in the world, the Margravial Opera House, built between 1744 and 1748 by Princess Wilhelmina of Prussia. Named a UNESCO World Heritage site in 2012, the theater has been closed for repairs for the past six years. It reopens in April 2018 with a performance of Artaserse by the 18th-century German composer Johann Adolph Hasse (tickets go on sale in February). Bayreuth also makes an excellent starting point from which to explore the rest of the region, famous for its hundreds of Bavarian biergartens and vineyards producing internationally renowned Franconian wines. —Christopher Tkaczyk
It’s no secret that Fiji is home to some of the world’s most spectacular scenery — powdery beaches fringed with palms, crystalline waters with colorful reefs, and rugged coastlines covered in greenery. But the islands’ new crop of luxury accommodations is making a case for the archipelago’s man-made phenomena as well. At the exclusive, family-owned Kokomo Private Island Resort, which is spread across 140 acres of dense tropical rain forest and white-sand beaches, guests will have their pick of 21 beach villas (among the most spacious in Fiji) and four hilltop residences featuring infinity pools and walled tropical gardens. If you’re a diver, you’re in luck: the Great Astrolabe Reef, which is teeming with kaleidoscopic corals and exotic marine life (like reef sharks, rays, and dolphinfish), is in the resort’s backyard. The luxury ante will only be upped in March when a Six Senses debuts on Malolo Island. Set on a private beach, the boutique property will offer the brand’s namesake spa and wellness offerings (including yoga, meditation, and nutrition and sleep counseling), plus a restaurant with ingredients sourced from the resort garden. Also slated to open in 2018: Nihi Fiji, from hotelier James McBride and Christopher Burch — the same duo behind Nihi Sumba Island, which Travel + Leisure readers named the best hotel in the world for 2017. —Melanie Lieberman
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