The logo of the red umbrella was created in 1870 when it appeared in a newspaper ad for the young insurance company. It was revived in the early 1960s, when it was given its signature red color by Harry W. Knettell, then the account executive for The Travelers and Vice President at the Charles Brunelle advertising agency. During the late 1960s Charles Brunelle was the largest advertising agency in Hartford, a city known as "the insurance capital of the world" due to the many insurance companies in that town. The Travelers was one of their many insurance company clients.[better source needed]
Weekend on the Beach: Weekend trips that include relaxing on the beach are always a good idea. Visit the Florida Keys where you can check into one of the island resorts or explore fun attractions and restaurants in Key West. During the summer, many lake and ocean beaches are within driving distance on the East Coast, West Coast, the South and Midwest. During the warmer season it's easy to plan a day trip or an affordable overnight stay. In the winter, inexpensive vacation spots may be harder to find and you may have to take a plane to get to a tropical beach in South Florida, Hawaii or the Caribbean.
Today Hawaii is a bold showcase for farm-to-table fusion cuisine, culturally conscious fashion and innovation. Visitors will find themselves spoiled for options between romantic boutique getaways and family friendly five star resorts. High-end retailers have put Hawaii on the map of world-class shopping destinations, and Hawaii’s passionate chefs have created a foodie frenzy here. As far forward as Hawaii has evolved, those looking for a walk back in time can still find Old Hawaii tucked away off the beaten paths. And the ancient stories still exist in the lovely hula hands of dancers who have given themselves as keepers of the culture.
In 2004, the St. Paul and Travelers Companies merged and renamed itself St. Paul Travelers, with the headquarters set in St. Paul, Minnesota. In August of that year, it was charged of misleading statements associated with the merger. Despite many assurances from CEO Jay Fishman that the newly formed company would retain the St. Paul name, the corporate name only lasted until 2007, when the company repurchased the rights to the famous red umbrella logo from Citigroup and readopted it as its main corporate symbol, while also changing the corporate name to The Travelers Companies.